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All Journal Jurnal Dakwah Tabligh Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ilmi Sila Ayu
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Komodifikasi Tubuh Di Dalam Iklan New Era Boots Ilmi Sila Ayu; Rusdin, Febi Ramadhani
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.52612

Abstract

Advertising has become an integral part of our lives, so that lifestyle and a wide choice in our lives are even unconsciously influenced by the messages that are suggested in the ad. However, advertising is often concerned with economic interests alone and the exclusion of moral values. Most advertising even considers the audience not as individuals but as units of consumption. That is just the target audience of consumers of the commodity traded in the advertising. By using the method of semiotic Roland Barthes, this study aims to determine the commodification of the body behind the ads New Era Boots.This study establishes the paradigm as a critical paradigm. Critical paradigm looking at the reality that there is a pseudo-reality as it is influenced by a variety of economic, political, and social power. While the theory used is the theory of the political economy of media, Lyotard. After conducting an analysis on the ads New Era Boots, the results of this study indicate a series of signifiers and signified either directly or indirectly contain elements of commodification. The series of markers that directly leads to the commodification is a sexy female model wearing skin-tight clothes and using models strapless clothes, exposing the body parts that provoke a craving audience watching it. In addition to clothing worn by a mini female model, tone of voice, and there is a wobble erotic sigh performed by a female model in television commercials, these New Era Boots clarify elements of the commodification of desire.
Workshop Evaluasi Program Siaran: Memadukan Perspektif Regulasi dan standar Teknis Ilmi Sila Ayu; Febi Ramadhani Rusdin; Arief Yulianto; I gusti Ayu Aristi Putri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 3 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i3.362

Abstract

The broadcasting industry in Indonesia faces significant challenges in ensuring that broadcast programs comply with regulations established by the Indonesian Broadcasting Commission (KPI) through the Broadcasting Code of Conduct and Broadcast Program Standards (P3SPS). This Community Service Program (PKM) aims to enhance the competencies of employees in the Program Operations Division, particularly in the Transcription and Programming sections of MNC Group, in evaluating the eligibility of broadcast programs. Through a workshop involving two communication science lecturers, this training integrates the regulatory perspective of P3SPS with technical audio-visual standards. The results of the activity indicate an improvement in participants' understanding of broadcasting evaluation principles and their ability to apply technical and regulatory standards in daily work.
Co-Authors Arief Yulianto Febi Ramadhani Rusdin I gusti Ayu Aristi Putri Rusdin, Febi Ramadhani