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Broadcast Media Reportage of Flooding Issues and Viewers` Expectations: Focus on South-South Nigeria Rosemary Ebiere Governor; Jammy Seigha Guanah; Eloho Patience Oziwele; Ignatius Achilike Njoku; Ukamaka C. M. OZIOKO
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 1 (2025): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i1.1237

Abstract

The general objective of this study was to determine viewers’ perception of the angle of reportage of flooding issues by Nigerian Television Authority (NTA) and African Independent Television (AIT), focusing South-South, Nigeria. This paper employed quantitative method, and it anchored on the Agenda Setting theory. Data were obtained through a structured questionnaire. The data were analysed using mean scores, percentages, and frequency tables. The first finding revealed that majority of the respondent’s under study were frequently exposed to NTA and AIT. Findings further showed that respondents were exposed to the same array of content categories. It equally indicated the various ways the performance of NTA and AIT stations can be improved, from the perspectives of the viewers. Thus, the study concluded that NTA and AIT were credible news sources for residents in the South-South zone of Nigeria. It was recommended that, to maintain a high level of viewership, the television stations should endeavour to constantly raise the standards of their programmes with a view to meeting the expectations of audience members, especially when it concerns flooding that the South-South region is prone to. Also, television stations should report variety of flood stories from different angles, including reporting more from the perspectives of flood victims. Likewise, television stations should deploy a proactive reporting measure by reporting through the flooding circle, report more from victims’ experiences, balance reporting, provide in-depth analysis, and report more from the scenes of flooding.
Media Ownership Interference and the Covert Practice of Citizen Journalism among Mainstream Journalists in Nigeria Christian Uzoma Igwe; Jammy Seigha Guanah; Edith Ijeoma Oshiokpu; Cordelia Omonigho Okpodu-Philip; Joyce Uzezi Edhere; Margaret Ifelunwa Eji
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 1 (2025): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i1.322

Abstract

For journalists to function effectively, an atmosphere devoid of coercion and interference is needed, so as to afford them the opportunity and freedom to generate and distribute contents that are not biased, or value-laden. However, in recent times, journalists have had to contend with undue pressure from their employers (“pay masters”); this impede on fair and accurate reportage. The paper investigated the extent to which such interference in the operations of journalists, among others, could be a catalyst for alternative means of content dissemination, like citizen journalism among professional journalists in mainstream media. The Authoritarian and Democratic Participant Media theories were the theoretical foundations upon which this investigation was based. Using qualitative research method, 12 journalists (6 from Delta Broadcasting Service, Warri and 3 from Rize FM, and Crown FM, Warri respectively) were randomly selected. Interview was used as the instrument of data collection. Findings revealed that journalists were sometimes cowed to report issues that advance their owners' interest, and were also restricted from publishing content that may hinder their owners` interest. It also revealed that journalists sometimes engage in citizen journalism practice by circumventing such interference, and publishing through other social media platforms. The study recommended, among others, that journalists should be allowed to practice without pressure from their employers, and that they should stick to the ethics of their profession.