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All Journal Trending: Jurnal Manajemen dan Ekonomi
Kapika Annisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peningkatan UMKM di Kota Padangsidimpuan Melalui Sektor Pemberdayaan Sumber Daya Manusia Kapika Annisa; Wardani Gurning
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3615

Abstract

This study aims to analyze efforts to improve the performance of Micro, Small, and Medium Enterprises (MSMEs) in Padangsidimpuan City through empowering Human Resources (HR). The research method used is qualitative with a case study approach. Data were obtained through in-depth interviews with 15 MSME actors and community leaders. The results of the study indicate that empowering HR through entrepreneurship training, increasing digital literacy, and technical skills training can increase business efficiency, product innovation, and MSME competitiveness. This study provides a strengthening of collaboration between the government, educational institutions, and the private sector in supporting HR empowerment programs.
Pengaruh Teknologi Digital Terhadap UMKM di Kota Padangsidimpuan Wardani Gurning; Kapika Annisa
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.3618

Abstract

This study aims to analyze the influence of digital technology on Micro, Small, and Medium Enterprises (MSMEs) in Padangsidimpuan City. The study used a qualitative method with in-depth interviews with 12 MSME actors from various sectors, such as culinary, crafts, and trade. The focus of the study is the impact of digital technology on marketing, operational efficiency, and access to financing. The results of the study show that digital technology provides great benefits for MSMEs, especially in expanding the market through social media and e-commerce. However, challenges in the form of limited digital literacy and internet infrastructure still hinder its optimal utilization. This study provides recommendations in the form of digital literacy training and strengthening infrastructure as strategic steps to support the digital transformation of MSMEs in Padangsidimpuan.
Co-Authors Wardani Gurning