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All Journal Trending: Jurnal Manajemen dan Ekonomi
Maeka Rosianna Tarihoran
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Brand Image Terhadap Keputusan Pembelian Konsumen pada Momoyo di Kota Padangsidimpuan Masnia Silitonga; Maeka Rosianna Tarihoran
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.3619

Abstract

This study aims to analyze the influence of brand image on consumer purchasing decisions on the Momoyo brand in Padangsidimpuan City. The research method used is descriptive qualitative with in-depth interview techniques with consumers and direct observation. Data were analyzed using data reduction, data presentation, and conclusion drawing methods. The results of the study indicate that brand image has a significant role in influencing consumer decisions to purchase Momoyo products. Factors such as product quality, brand reputation, and marketing communications contribute to the positive image of the Momoyo brand. Consumers tend to choose Momoyo over other products because of their positive perceptions of the brand.
Pelatihan Kewirausahaan dalam Upaya Meningkatkan Kesejahteraan Masyarakat di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah Maeka Rosianna Tarihoran; Masnia Silitonga
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3623

Abstract

Entrepreneurship training in Simaninggir village has the main objective of empowering the community to be able to create independent economic welfare. Through this training, it is hoped that the Simaninggir village community can explore their potential and local resources to create new business opportunities. That way, they do not only depend on the agricultural sector, but also have additional sources of income. In addition, entrepreneurship training also aims to improve the quality of life of the Simaninggir village community as a whole. By having their own business, the Simaninggir village community can increase family income, create jobs, and contribute to the development of Simaninggir village.
Co-Authors Masnia Silitonga