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All Journal Jurnal Orasi Jurnal Common Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Rakhma, Meyla Tazqiya
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Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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GAYA KEPEMIMPINAN DALAM DILEMA ETIS: TINJAUAN LITERATUR GAYA KOMUNIKASI KEPEMIMPINAN Rakhma, Meyla Tazqiya; Nur Fadhilah, Salma Nisrina; Zhillani, Fahmi Muhammad; Yulianita, Neni
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7458

Abstract

Having an important role in an organization, leadership style is one of the determining things in the success of the organization. However, being part of a country based on laws and customs makes leadership often tied to existing ethics, so the term ethical leadership emerges. The purpose of this article is to explore and examine more deeply the basic differences between ethical and unethical leadership styles in an organization. By using a literature review approach and a review of social exchange theory and social identity theory, the observations show that ethical leadership is associated with two dimensions, namely moral person and manager morale with additional characteristic components such as fairness, integrity, ethical guidance, people-orientation, power-sharing, clarification. roles, and concern for sustainability. Then the unethical leadership is shown in two leadership categories, namely the hypocritical leader characterized by hypocrisy, and the ethically neutral leader characterized by self-oriented nature.
ETIKA KOMUNIKASI BISNIS DALAM PERSPEKTIF ISLAM Rakhma, Meyla Tazqiya
ORASI: Jurnal Dakwah dan Komunikasi Vol 13, No 1 (2022): Juli 2022
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v13i1.9357

Abstract

Komunikasi adalah kegiatan pertukaran pesan antara dua pihak atau lebih. Sedangkan komunikasi bisnis adalah pertukaran pesan yang memiliki tujuan dan dalam lingkup kegiatan bisnis. Komunikasi bisnis Islami berarti kegiatan pertukaran pesan antara dua pihak atau lebih dalam lingkup bisnis berdasarkan aturan Islam. Jadi, segala bentuk pesan yang keluar dari komunikator harus memperhatikan berbagai etika dan prinsip Islam. Ini mencakup semua bentuk kegiatan bisnis, baik itu terkait produk, layanan perusahaan, atau komunikasi dengan berbagai pihak untuk memperlancar berbagai kepentingan bisnis. Penelitian ini menjelaskan mengenai etika-etika komunikasi dan bisnis dalam perspektif islam yang lebih komprehensif berdasarkan hasil dari tinjauan literatur. Metode yang digunakan adalah kualitatif dengan pendekatan tinjuan literatur yang dilakukan dengan mengkaji beberapa literatur yang terkait dengan fokus penelitian melalui artikel-artikel jurnal dan buku-buku serta data penunjang lainnya. Hasil penelitian ini menunjukan bahwa dalam praktek penerapan prinsip-prinsip Islam meliputi kesatuan, keseimbangan, kehendak bebas, tanggung jawab, dan perbuatan baik. Prinsip-prinsip bisnis Islami juga harus dibarengi dengan pelaksanaan komunikasi Islam yang baik seperti yang tertuang dalam Al-Qur'an tentang qaulan ma'ruf, qaulan tsabit, qaulan sadid, qaulan bhaliqh, qaulan karim, qaulan maysur dan qaulan layyin. Jika kedua aspek ini diterapkan dalam komunikasi bisnis maka semuanya akan berjalan dengan baik karena semua yang kita lakukan telah diberkati oleh Allah SWT.
INSTAGRAM-BASED FINTECH MARKETING COMMUNICATION STRATEGY OF LIVIN’ BY MANDIRI Rakhma, Meyla Tazqiya; Putri, Siti Syifazalia Anjariska P
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1583

Abstract

The digitalization of banking services has become imperative in today’s interconnected world, with mobile banking emerging as a key channel for financial transactions. This study aims to analyze the digital marketing communication strategy of Livin’ by Mandiri, the flagship mobile banking application of Bank Mandiri, through the lens of the SOSTAC framework comprising Situation, Objectives, Strategy, Tactics, Action, and Control and supported by SWOT analysis. A qualitative descriptive method was employed, involving document analysis, observation of Instagram marketing content, and secondary data review from official publications and user feedback. The research investigates how Bank Mandiri utilizes Instagram to engage digital-native consumers, promote its financial services, and position Livin’ by Mandiri as a lifestyle-driven financial platform. Findings reveal that Bank Mandiri integrates lifestyle marketing, financial literacy campaigns, and targeted promotions to build stronger customer relationships and encourage app adoption. Additionally, social responsibility initiatives further enhance brand credibility. However, usability and reliability issues remain key concerns based on recent user sentiment. This study concludes that a strategic, data-driven digital communication approach is essential to remain competitive in the fintech ecosystem. Future research should consider incorporating user interviews and comparative analysis across platforms to gain deeper insight into user experience and engagement.
Co-Authors Neni Yulianita Nur Fadhilah, Salma Nisrina Putri, Siti Syifazalia Anjariska P Zhillani, Fahmi Muhammad