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All Journal Jurnal Pusat Inovasi Masyarakat
Ramadhani, Hanif Fadila
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Social Sciences

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Pengembangan UMKM dengan Inovasi Pengemasan dan Kemitraan di Desa Tamansari, Bogor Sari, Khairina; Ramadhani, Hanif Fadila; Jesika, Reni; Nugroho, Teresa Maria Judith Trianadewi; Gifari, Muhammad Luthfi Al; Wafa, Yasmin Azimah; Ismail, Muhammad; Alifa, Naila Nur; Kartika, Lindawati; Wirahadi, Syahrul
Jurnal Pusat Inovasi Masyarakat Vol. 6 No. Khusus: Desember 2024
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.6.Khusus.151-160

Abstract

Tamansari Village in Bogor Regency boasts a key commodity in pohpohan leaves, which has significant potential to be developed by Micro, Small, and Medium Enterprises (UMKM) into processed products such as chips through packaging innovation and partnership strategies. The UMKM "CLB Raos," which has been producing pohpohan chips since 1998, faces key challenges in marketing due to unappealing packaging and a limited partnership network, causing the business to temporarily halt. This mentoring program aims to enhance the competitiveness and sustainability of pohpohan chips through strategic planning, social approaches, implementation, and evaluation. The main interventions in this program include improving packaging from simple clear plastic to full-print aluminum foil, rebranding the product to "KEPOTA," and registering the business with a Business Identification Number (NIB) and Halal Certification. Partnerships with the "Sobat Tani IPB" cafe and the entrepreneurship extracurricular program at SMA N 1 Tamansari were also established to broaden the market reach. The results show a significant increase in the product's appeal and competitiveness in the market. The main challenge faced by this micro-enterprise is the limited mobility of the UMKM actors, which hinders independent product distribution. Therefore, packaging innovation and strategic partnerships are crucial for UMKM development, especially in expanding market reach.
Efektivitas Business to Business Marketing dalam Meningkatkan Jangkauan Pasar Batik Cibuluh, Bogor Anggini, Karlita; Carissa, Dhea Cindy; Rafiqah, Rafiqah; Putra, Rafiadi Parwedi; Ramadhani, Hanif Fadila; Ayyubi, Salahuddin El
Jurnal Pusat Inovasi Masyarakat Vol. 7 No. 1 (2025): April 2025
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.7.1.186-199

Abstract

The Business-to-Business marketing (B2B marketing) program in Kampung Batik Cibuluh was implemented by the IPB Capstone Team from September to November 2024. This program aims to improve B2B marketing skills, expand collaboration networks, and empower the local economy through mentoring nine Cibuluh batik groups involving 40 craftsmen. The program implementation was carried out through the stages of preparation, socialization of B2B marketing concepts, designing B2B marketing strategies, offering to potential partners, and monitoring and evaluation. The evaluation results showed that the program was in accordance with the needs of the partners, succeeded in increasing the craftsmen's knowledge of B2B marketing strategies, built the craftsmen's confidence in establishing business cooperation, and produced quality promotional media. In addition, this program has the potential to increase sales of batik products. Overall, the implementation of B2B marketing strategy proved to be effective in expanding the market reach of Cibuluh Batik products.
Co-Authors Alifa, Naila Nur Anggini, Karlita Carissa, Dhea Cindy Jesika, Reni Lindawati Kartika Muhammad Ismail Muhammad Luthfi Nugroho, Teresa Maria Judith Trianadewi Putra, Rafiadi Parwedi Rafiqah, Rafiqah Salahuddin El Ayyubi Sari, Khairina Wafa, Yasmin Azimah Wirahadi, Syahrul