Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Scientica: Jurnal Ilmiah Sains dan Teknologi
Rachbini , Widarto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH FITUR LAYANAN DAN KEPUASAN PELANGGAN TERHADAP KESETIAAN PELANGGAN SHOPEE Yusriani, Amalia; Rachbini , Widarto
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 3 No. 2 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini menganalisis pengaruh fitur layanan dan kepuasan pelanggan terhadap kesetiaan pelanggan di platform Shopee, dalam konteks persaingan e-commerce yang semakin ketat di dunia industri saat ini. Menggunakan pendekatan kuantitatif dengan metode kuesioner atau angket secara digital, yang mencakup 76 pengguna aktif Shopee sebagai sampel responden. Variabel independen (Fitur dan Kepuasan pelanggan) dan variabel dependen (Kesetiaan pelanggan) berinteraksi satu sama lain melalui penggunaan regresi linier berganda. Temuan penelitian menunjukkan fitur layanan (Beta = 0.361) memberikan kontribusi lebih signifikan dibandingkan kepuasan pelanggan (Beta = 0.286) terhadap kesetiaan pelanggan, dengan p-value kurang dari 0,05. Kedua variabel terbukti berdampak besar pada peningkatan loyalitas pelanggan Shopee. Penelitian ini memberikan kontribusi dalam bentuk wawasan strategis bagi industri e-commerce dalam merancang upaya retensi dan pengembangan basis pelanggan yang efektif.
Analisis Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Keunggulan Bersaing Melalui Inovasi Produk Olahan Susu Sapi Di Kecamatan Cipayung Wulandary, Putri Rahma; Widyastuti, Sri; Rachbini , Widarto
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 1 (2024): November 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i1.343

Abstract

The purpose of this study was to determine the effect of the influence of entrepreneurial orientation and market orientation on competitive advantage through innovation in processed cow's milk products in Cipayung District. The sampling technique is total sampling, namely a sample that represents the total population. Data collection uses a questionnaire. Technical data analysis uses Structural Equation Modeling (SEM) analysis which is processed with SmartPLS software. The results of this research prove that the variables entrepreneurial orientation and market orientation have a significant effect on product innovation. The market orientation variable does not have a significant effect on competitive advantage, while the market orientation variable and product innovation variable have a significant effect on competitive advantage. The research results also show that the most dominant direct influence is the direct influence between entrepreneurial.
Co-Authors Sri Widyastuti Wulandary, Putri Rahma Yusriani, Amalia