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All Journal Jurnal Manajemen dan Ekonomi Kreatif Intellektika: Jurnal Ilmiah Mahasiswa
Paulino da Costa Ferreira
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pemanfaatan Jurnal Ilmiah oleh Mahasiswa Akuntansi Universitas 17 Agustus 1945 (UNTAG) Surabaya: Studi Kualitatif tentang Kebiasaan dan Tantangan Paulino da Costa Ferreira; Hwihanus Hwihanus
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 6 (2024): November: Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i6.1914

Abstract

This study aims to explore the habits and challenges faced by accounting students at Universitas 17 Agustus 1945 (UNTAG) Surabaya in utilizing academic journals as reference materials for their studies. The research employed a qualitative approach using in-depth interviews as the main method of data collection. The findings reveal that while students are aware of the importance of academic journals, they face several challenges, including limited access, lack of skills in finding relevant journals, and difficulties in understanding English-language content. The results provide insights that could enhance the accessibility and use of academic journals among students.
Pengaruh Promosi Online Terhadap Perilaku Konsumtif Generasi Z di Market place Paulino Da Costa Ferreira; Hwihanus Hwihanus
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.518

Abstract

This study aims to explore the impact of online promotion on the consumptive behavior of Generation Z in the marketplace. The main focus of the research is on forms of promotion such as discounts, flash sales, and influencer endorsements, as well as how these factors influence shopping decisions. Using quantitative methods, data was collected through a survey of 200 respondents aged 18-24 years. Data analysis was carried out using SPSS, involving correlation and regression tests. The results show that online promotions have a significant impact on the consumptive behavior of Generation Z, with discounts as the dominant factor. The study recommends businesses to maximize their online promotion strategies to increase traction and sales.
Analisis Laporan Keuangan Perbandingan Kinerja Keuangan Perusahaan Sektor Perdagangan di Indonesia (Studi pada PT. Alfamidi PT. Alfamart PT. Indofood PT. Hero Supermarket Periode 2019-2023) Maulana Ikhrom Ababil; Mochammad Nuruddin R; Sudarynianto NS; Paulino da Costa Ferreira; Cholis Hidayati
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.519

Abstract

This research aims to analyze the financial performance of trade sector companies in Indonesia, specifically PT. Alfamidi, PT. Alfamart, PT. Indofood, and PT. Hero Supermarket, in the period 2019-2023. This study uses a variety of financial ratios as a measuring instrument for assessing company performance, such as liquidity ratios (current ratios and quick ratios), activity ratios (receiving receivables, inventory, and fixed assets), and profitability ratios (profit margins, returns on assets, and return on equity). Through comparison of these ratios, this study aims to provide a comprehensive picture of the efficiency, profitability, and financial stability of each company. The results of the analysis show that PT. Hero Supermarket has a relatively superior performance in terms of return on equity (ROE) and return on assets (ROA), while PT. Indofood faces challenges in maintaining profitability and asset efficiency. PT. Alfamidi and PT. Alfamart showed stable performance even though he still had room for improvement in operational efficiency. This finding provides useful insights for stakeholders in making investment decisions as well as for these companies in formulating better financial management strategies in the future.
Co-Authors Cholis Hidayati Hwihanus Hwihanus Maulana Ikhrom Ababil Mochammad Nuruddin R Sudarynianto NS