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ANALISIS KEBIJAKAN ANTI KEMISKINAN DALAM MENDUKUNG PEMBANGUNAN BERKELANJUTAN DI KOTA MEDAN Nasution, Amalia; Putri, Amanda Afriza; Trikania, Dinda; Ritonga, Rizka Sabila; Salsabila, Tri Utami; Wulandari, Sari
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1889

Abstract

This study aims to analyze the policies implemented by the government to alleviate poverty in Medan and evaluate their effectiveness. The research employs a qualitative approach with descriptive analysis of secondary data from official documents, government reports, and related literature. The findings indicate that various policies, such as social assistance programs, job training, and community empowerment, have yielded positive impacts. However, challenges in implementation, such as unequal distribution and lack of community participation, remain significant obstacles. Recommendations are provided to enhance stakeholder synergy and leverage technology in the distribution of aid programs.
Halal Certification as a Development Strategy: Insights from Dapur Reuni for Micro-Enterprise Competitiveness Salsabila, Tri Utami; Nawawi, Zuhrinal M; Qarni, Waizul
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 1 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i1.3579

Abstract

In response to growing consumer awareness of halal products and increasingly competitive markets, halal certification has emerged as a vital strategy for micro, small, and medium enterprises (MSMEs) to enhance competitiveness and expand market access, particularly in countries with a predominantly Muslim population, such as Indonesia. This study aims to explore in-depth how the implementation of halal certification contributes to the development of micro businesses by focusing on a case study of Dapur Reunion, an MSME operating in Medan City, Indonesia. Employing a qualitative approach and case study strategy, this research investigates processes, strategies, and impacts of halal certification through in-depth interviews, participatory observation, and document analysis involving business actors and their operational environments. The interviews were conducted with five respondents, including Dapur Reuni business actors and loyal consumers who consistently purchase products from Dapur Reuni MSMEs in Medan City. The findings reveal that halal certification plays a significant role in building consumer trust, strengthening brand image, widening market reach, and promoting innovation and operational efficiency. Additionally, the certification process encourages business owners to implement more structured production standards and maintain sustainability through consistent internal monitoring. The primary contribution of this study lies in providing empirical evidence on post-certification strategic dynamics from the perspective of MSME actors, which remains underexplored in existing literature. These findings are expected to serve as a practical reference for other MSMEs and inform policymakers and support institutions in developing a more inclusive and sustainable halal certification ecosystem.