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The Influence Of Social Environment And Motivation On Students' Decisions To Become Entrepreneurs: Case Study Of Students Of STIM Budi Bakti Rita Mardiana; Adrian Adha; Ahmad Juhari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2960

Abstract

This study aims to analyze the conditions of students who want to start a business study of the social environment and motivation. This study uses quantitative data where the data is obtained from primary data sources derived from questionnaire data collection. The questionnaire was given to respondents to answer the questions given. The respondents of this study were students who were still active at STIM Budi Bakti. The data collected were analyzed using the SPSS program. The variables in this study consist of independent variables and dependent variables. The Independent Variable (independent variable) consists of: Social Environment (X1) and motivation (X2). While the Dependent Variable (dependent variable) is the Decision to Become an Entrepreneur (Y). The results of this study indicate that the variables of the social environment and motivation have a positive influence on the condition of students in their desire to start a business. The social environment plays a role in influencing the development of individual mindsets and habits in it, while the perception variable has no influence on the interest/desire to become an entrepreneur. Motivation has a simultaneous influence on the student entrepreneurship variable. With the motivation to become an entrepreneur, students become independent (can do many things and can finance their own needs). This shows that students can still have the desire to do business even though their understanding/perception of entrepreneurship is still lacking.
HRM Strategies for Managing Generation Z Talent: Understanding Workplace Needs and Motivations Indri Guslina; Rita Mardiana; Adrian Adha; Ahmad Juhari; Giharjo
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.414

Abstract

The purpose of this study is to examine the challenges and talent management strategies in managing Generation Z in the workplace. Generation Z, as digital natives, brings significant changes that demand the adaptation of an integrated Human Resource (HR) strategy. The method used is qualitative with a literature review approach, which collects data from various scientific journals, books, and research reports. The results of the study show that companies face challenges in three main aspects: attracting, employing, and retaining Generation Z. In terms of attracting, the challenges are building a strong company image and positive reputation, as well as creating an efficient and digital recruitment process. In terms of employing, the challenges are conducting holistic skill assessments (covering both soft skills and hard skills), implementing an effective and engaging onboarding process, and managing Generation Z's expectations realistically. Meanwhile, to retain Generation Z, companies must address the high turnover rate by providing a positive work environment, clear career development opportunities, and competitive compensation and benefit packages. By implementing these strategies, companies can not only maximize the potential of Generation Z but also be better prepared to face the challenges and opportunities of an increasingly digital future of work.