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All Journal Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Dinamika Ilmu Komunikasi
Nikita Putri, Larasati
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Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS KINERJA PSSI TERHADAP KEPUASAN SUPORTER TIM NASIONAL INDONESIA PERIODE 2024 Lutfi Nugroho, Vemas; Alyanabilla, Deana; Nur Fauzan, Farhan; Nikita Putri, Larasati; Aditya, Toddy
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 1 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i1.500

Abstract

In the world of football, supporters play a crucial role and are often referred to as the "12th player." In Indonesia, supporter satisfaction with the national team is a critical factor in building loyalty and engagement. This study aims to investigate the performance of the All Indonesia Football Association (PSSI) and its impact on supporter satisfaction by examining the fundamental question of how PSSI’s performance influences the experience and loyalty of fans. The main objective of this research is to analyze the relationship between PSSI's performance and the level of satisfaction among supporters of the Indonesian national team. A descriptive quantitative approach was used, with primary data collected through questionnaires distributed to 400 respondents who are supporters of the national team. After carrying out the validity test and reliability test, all the results were declared valid and reliable. These findings indicate that PSSI's performance has a positive impact on supporter satisfaction, emphasizing the importance of effective management strategies and engagement to enhance the supporter experience.
Implementasi Cyber Relations D’prima Hotel Dalam Membangun Loyalitas Customer Nikita Putri, Larasati; Ghanistyana, Lathifa Prima; Haryati, Erni; Ikram, Fadli Dzil
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i1.5326

Abstract

Penelitian ini mengkaji implementasi cyber relations yang dilakukan oleh D’Prima Hotel dalam membangun loyalitas pelanggan di era digital. Perkembangan teknologi informasi telah mengubah pola komunikasi antara perusahaan dan pelanggan, sehingga strategi komunikasi digital menjadi sangat penting untuk mempertahankan hubungan jangka panjang. Metode penelitian yang digunakan adalah kualitatif dengan paradigma konstruktivis, melibatkan wawancara mendalam, observasi media sosial, dan analisis dokumen internal hotel. Hasil penelitian menunjukkan bahwa D’Prima Hotel memanfaatkan berbagai platform digital seperti Instagram dan online travel agent (OTA) untuk menciptakan komunikasi dua arah yang aktif dan interaktif dengan pelanggan. Selain itu, hotel mengalihkan fokus promosi dari segmen pemerintah ke segmen event seperti pernikahan dan wisuda, menyesuaikan dengan tantangan pasar. Strategi cyber relations yang konsisten terbukti efektif dalam meningkatkan keterlibatan digital, membangun loyalitas pelanggan, dan menjaga stabilitas tingkat okupansi hotel. Temuan ini menegaskan pentingnya pengelolaan komunikasi digital yang responsif dan personal dalam industri perhotelan modern.
Co-Authors Alyanabilla, Deana Haryati, Erni Ikram, Fadli Dzil Lathifa Prima Ghanistyana, Lathifa Prima Lutfi Nugroho, Vemas Nur Fauzan, Farhan Toddy Aditya