<![CDATA[This study focuses on how to open the allegory about the values of Humanism contained in the film Batman v Superman: Dawn of Justice. According to Saul Mcleod, the value of Humanism used in this research is Humanism with its Hierarchy of Needs. This research is interesting because Humanism is an ideology about how to be a human being who has human nature. The things reviewed are always about the shift in the meaning of Humanism from time to time. The shift in Humanism is interpreted by the presence of signs or symbols that appear in the film Batman v Superman: Dawn of Justice. This study aims to determine the meaning of the myth of humanism values implied in the film Batman v Superman: Dawn of Justice. This study also uses the Semiotic Analysis research method from Roland Barthes as a research method for reading films. The researcher intends to reveal the meaning behind the signs in the research object. The object used in this study is the film Batman v Superman: Dawn of Justice. The paradigm used in this research is the constructivism paradigm. The results of this study found three conditions which are the value of Humanism, the attitude of needing parental guidance as a manifestation of the myth of parental love throughout time, this myth is a manifestation of the need for recognition and affection of Maslow's hierarchy and the last is self-sacrifice as an allegory of heroism and attitude. Patriotism is a manifestation of the need for self-actualization in Maslow's hierarchy. Keywords: Semiotic, Humanity, Film, Superman, Hierarchy]]>
