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All Journal Mulia Pratama Jurnal Ekonomi dan Bisnis Review of Islamic Social Finance and Entrepreneurship
Arumbinang, Nimas Ayu
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Profesionalisme Dan Kompetensi Pegawai Terhadap Kualitas Pelayanan Publik Pada Kantor Kelurahan Harapanmulya Kota Bekasi Baskoro, Gerry Agung; Arumbinang, Nimas Ayu; Safrudin
Mulia Pratama Vol 1 No 1 (2024): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

The purpose of this study is to analyze the influence of Professionalism and Competence on the Quality of Public Services, the sample in this study was the Harapanmulya Village Community with a total of 117 respondents using an accidental sample. The analysis used in this study is Multiple Linear Regression Analysis. The results of this study indicate that Professionalism and Competence have a positive and significant effect on the Quality of Public Services by obtaining the results of a regression analysis of R Square (R2) of 0.685 or 68.5%. While 31.5% is influenced by other factors that are not included in this study such as motivation, reward and punishment, work environment, organizational culture and other factors.
It’s giving halal: Gen Z behavior bridging halal certification and MSMEs’ purchase intention Arumbinang, Nimas Ayu; Saifuloh, Nur Imam
Review of Islamic Social Finance and Entrepreneurship Volume 4 Issue 2, 2025
Publisher : Center for Islamic Economics and Development Studies [P3EI]

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RISFE.vol4.iss2.art2

Abstract

Purpose – This study evaluates the influence of halal certification and Islamic marketing strategies on the purchase intention of MSMEs culinary products, with Gen Z consumer behavior as a mediating variable. The Islamic marketing approach references the SGIE 2023 Halal Lifestyle Marketing Mix (HLMM), which integrates the principles of amanah, taqwa, ihsan, and adl into the 4Ps framework. Methodology – Primary data were collected from Muslim respondents aged 17–26 years in West Java, a province promoting halal tourism and MSMEs growth. Structural Equation Modeling (SEM) was employed to test the proposed model.Findings – Halal certification significantly enhances consumer behavior, which in turn drives purchase intention. However, a negative direct effect of halal certification on purchase intention suggests a full mediation effect, where halal certification for MSMEs boosts Gen Z purchase intention only when it shapes how they think and act. Islamic marketing strategies also show a positive, albeit smaller, effect on consumer behavior and purchase intention. Implications – Government efforts focusing solely on MSME certification could trigger consumer skepticism and discourage purchases. Therefore, initiatives must be coupled with Islamic marketing strategies that translate halal labels into meaningful consumer value.Originality – This study advances the Theory of Planned Behavior (TPB) by modeling consumer behavior as a second-order construct and operationalizing Islamic marketing through the Halal Lifestyle Marketing Mix (HLMM). Focusing on MSMEs offers a novel perspective on how enterprises with typically weak brand identities can leverage the halal label as a market signal that shapes consumer intention.
Co-Authors Baskoro, Gerry Agung Safrudin Saifuloh, Nur Imam