Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal National Conference on Applied Business, Education & Technology (NCABET) Innovative: Journal Of Social Science Research
Elina, Tuti
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERSEPSI KONSUMEN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TELKOMSEL PADA OUTLET ZIFACELL Mustika, Rita; Ricky, Ricky; Elina, Tuti; Hambani, Pebri
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 4 No. 1 (2024): The 4th National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/ncabet.v4i1.179

Abstract

The development of digital technology can be a business opportunity in today's era, one of which is the sale of cellular telecommunications products in the form of Telkomsel. This study aims to test the influence of consumer perception and brand image on purchasing decisions in purchasing Telkomsel products at the Zifacell Outlet in Lubuk Lintah Padang. This study is a quantitative study. The population of this study were consumers who purchased Telkomsel products at the Zifacell outlet in Lubuk Lintah Padang in January as many as 1,256 people. The sample was determined by non-probability sampling, purposive sampling type, obtained a total of 93 consumers. The data in this study were taken through a questionnaire that had been tested for validity and reliability. Data were analyzed descriptively and inferentially. Before conducting the hypothesis test, normality, multicollinearity, heteroscedasticity, and multiple regression analysis were tested. The hypothesis test in this study used the T Test. The results of the study showed that consumer perception and brand image had a positive and significant effect on purchasing decisions for Telkomsel products at Zifacell in Lubuk Lintah Padang. Thus, the results of this study can be used as input for Zifacell in Lubuk Lintah Padang to always provide good service and maintain brand image so that consumer purchasing decisions can be maintained and increased to buy Telkomsel products at Zifacell in Lubuk Lintah Padang
Pengaruh Rotasi Kerja, Pengembangan Karir Dan Beban Kerjaterhadap Produktivitas Kerja Pegawai Pada Kantor Bupati Kabupaten Kepulauan Mentawai Alfian, Alfian; Elina, Tuti
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18114

Abstract

Penelitian ini dilakukan pada Kantor Bupati Kabupaten Kepulauan Mentawai.Tujuan penelitian ini adalah untuk mengetahui Pengaruh Rotasi Kerja (X1), Pengembangan Karir (X2) dan Beban Kerja (X3) terhadap Produktivitas Pegawai (Y) pada Kantor Bupati Kabupaten Kepulauan Mentawai, baik secara parsial maupun secara simultan.Adapun populasi dalam penelitian ini seluruh pegawai di Kantor Bupati Kabupaten Kepulauan Mentawai yang berjumlah 92 pegawai.Metode penentuan sampel dalam penelitian ini menggunakan purposive sampling.Jadi sampel dalam penelitian ini sebanyak 92 pegawai. Data yang digunakan adalah data primer dan sekunder.Metode analisis data dalam penelitian ini adalah kuantitatif dengan menggunakan uji regresi linier berganda dan data dianalisis dengan menggunakan program SPSS.Hasil penelitian menunjukkan bahwa variabel Rotasi Kerja tidak berpengaruh dan signifikan terhadap Produktivitas Kerja Pegawai pada Kantor Bupati Kabupaten Kepulauan Mentawai.Sedangkan Pengembangan Karir dan Beban Kerja berpengaruh positif dan signifikan terhadap Produktivitas Kerja Pegawai pada Kantor Bupati Kabupaten Kepulauan Mentawai.
Co-Authors Alfian Alfian Hambani, Pebri Mustika, Rita Ricky Ricky