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All Journal Sharia Economic and Management Business Journal (SEMBJ)
Oktha Henry Utami, Nadira
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

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Increasing Consumer Satisfaction with Cimory on The Valley in Terms of Product Differentiation, Brand Image and Service Oktha Henry Utami, Nadira; Febiola, Githa; Arnova, Iwin; Herawati, Helmi
Sharia Economic and Management Business Journal (SEMBJ) Vol. 5 No. 3 (2024): October
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v5i3.1289

Abstract

This article discusses increasing consumer satisfaction with cimory on the valley through product differentiation, brand image and service. This research aims to explore how these factors contribute to consumer perceptions of cimory on the valley. Through in-depth analysis, this research highlights the importance of unique product differentiation, strong brand image, and quality service in influencing consumer satisfaction. It is hoped that the results of this research will provide valuable insights for cimory on the valley businesses to improve consumer experience and strengthen their brand position in the market.
Co-Authors Febiola, Githa Helmi Herawati, Helmi Iwin Arnova