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PENGARUH HARGA, KUALITAS DAN IKLAN PRODUK TERHADAP MINAT BELI KEMBALI SKINCARE SCARLETT DI KALANGAN MAHASISWI JAKARTA Dewi, Sita; Andhitiyara, Revan; Manoe, Wahi Silvana; Wennadi, Luky Yunia; Santoso, Hadi
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 4 (2024): JISAMAR (September-November 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i4.1513

Abstract

Skincare is one of the beauty products used for skin care. Skincare users are mostly women, because women want their skin to always be healthy and well-groomed. Skincare includes cosmetics where the growth of the cosmetics industry has increased. The ease of getting beauty products, especially skincare, relatively affordable prices, good and safe products, and the existence of vigorous promotions in mass media and social media make people all moved to buy skincare beauty products. People will be interested in repurchasing a product if they are satisfied with the product, either from the quality of the product, the price is considered affordable or the promotion is attractive. This study aims to determine the effect of price, product quality and product advertising on the interest in repurchasing Scarlett skincare among Jakarta female students, either partially or simultaneously. The population of this study were Jakarta students who used Scarlett skincare. The sample was 100 Jakarta female students, who were selected by accidental sampling. By using the logistic regression analysis method, the results showed that partially only product quality has a significant effect on the interest in repurchasing Scarlett skincare. While simultaneously, price, product quality, product advertising have a significant effect on the interest in repurchasing Scarlett skincare.
The Impact of Enterprise Risk Management and Sustainability Disclosures on Corporate Value with Corporate Governance as a Moderating Variables Ganishti, Fairly Sekar; Wennadi, Luky Yunia; Santoso, Hadi
International Journal of Informatics, Economics, Management and Science Vol 4 No 1 (2025): IJIEMS (January 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/ijiems.v4i1.1771

Abstract

Globalization fosters economic growth and intensifies competition within the business sector, highlighting the increasing importance of information transparency as a source of competitive advantage. Risk disclosures and Sustainability Reports play a pivotal role in enhancing stakeholder trust and boosting firm value through transparency. This study investigates the impact of risk disclosure and Sustainability Report disclosures on firm value, while also exploring the moderating role of Corporate Governance. Using purposive sampling, data from 80 companies listed in the Kompas 100 index in 2022 were analyzed using E-Views software. The findings reveal that risk disclosure positively influences firm value, whereas the disclosure of Sustainability Reports does not significantly affect firm value. Additionally, CG moderates the relationship between risk disclosure and firm value, reinforcing its negative impact, while CG strengthens the positive relationship between Sustainability Report disclosure and firm value. These results offer valuable insights into the role of transparency and governance in shaping corporate outcomes in a globalized market.