Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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All Journal Greenation International Journal of Engineering Science
Reni Silviah
Students of the Faculty of Economics and Business, Bhayangkara Jakarta Raya University, Indonesia
Aerospace Engineering Automotive Engineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Mechanical Engineering

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The Role of Price and Product Quality in Increasing Consumer Purchase Interest (Marketing Management Literature Review) Reni Silviah
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.281

Abstract

Literature Review The Role of Price and Product Quality in Increasing Purchase Interest is a scientific article with the aim of analyzing whether price and product quality play a role in purchase interest. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, and other online media. The results of this article are: 1) Price plays a role in Purchase Interest; 2) Product Quality plays a role in Purchase Interest. Apart from these 2 exogenous variables that influence the endogenous variable of Purchase Decisions, there are many other factors including customer satisfaction, consumer reviews, trust, brand image.
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