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All Journal Greenation International Journal of Engineering Science
Siska Aprelyani
Student of the Faculty of Economics & Business, Bhayangkara University, Jakarta, Indonesia
Aerospace Engineering Automotive Engineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Mechanical Engineering

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The Role of Product Quality and Consumer Satisfaction in Increasing Consumer Loyalty (Marketing Management Literature Review) Siska Aprelyani
Greenation International Journal of Engineering Science Vol. 1 No. 3 (2023): (GIJES) Greenation International Journal of Engineering Science (September 2023
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i2.283

Abstract

Literature Review The Role of Product Qualityand Consumer Satisfaction in Increasing Consumer Loyalty is a scientific article with the aim of analyzing whether product quality and consumer satisfaction play a role in consumer loyalty. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other online media. The results of this article are: 1) Product Quality plays a role in Consumer Loyalty; 2) Consumer Satisfaction plays a role in Consumer Loyalty; Apart from these 3 exogenous variables that influence the endogenous variable of Purchasing Decisions, there are still many other factors including brand image, promotion, price.
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