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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Nikita Isabel Prasetya
Petra Christian University
Languange, Linguistic, Communication & Media

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Understanding the Function of Emojis in TikTok Comments for Prabowo Subianto Nikita Isabel Prasetya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 2 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.2.154-159

Abstract

This study examined the use of emoji in TikTok comments about Prabowo Subianto from the first presidential debate. This study applied Yus’ (2014) framework which identifies eight distinct emoji functions. Conducted through a qualitative analysis of 50 comments collected on the day of the video’s release, the findings indicated that emoji used performed all functions except for the illocutionary force modifier. The emoji used suggest vibrant and expressive interactions, where the TikTok users reacted both light-heartedly and critically. The absence of illocutionary force modifiers aligns with Prabowo Subianto's direct communication style, which prompts more straightforward responses from the TikTok users.
Emoji Functions in TikTok Comments on Azarine’s Brand Ambassador, Lee Min Ho Nikita Isabel Prasetya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 3 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.3.351-356

Abstract

This study aims to analyze the emojis used in Azarine’s TikTok comments for Lee Min Ho as a brand ambassador, guided by the eight-taxonomy proposed by Yus (2014). The theory classifies the functions as: attitude signal, attitude intensity enhancer, illocutionary force modifier, humor, irony, emotion signal, parallel emotion signal, and emotion intensity enhancer. The study used 50 comments from the comments section. By using qualitative analysis, the study found that all eight emoji functions appeared in comments for Lee Min Ho. This finding suggests that fans’ responses and engagement may vary depending on how they perceive their idol or celebrity. This study highlights the importance of emojis in reflecting the audience’s attitudes toward celebrity figures on social media. Future studies could explore emoji use across other platforms, celebrity types, or cultural contexts to better understand how emojis function in different online communication settings.
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