Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Petra International journal of Business Studies (IJBS) INJECT Interdisciplinary Journal of Communication
Helena Yovita Junijanto
Universitas Atma Jaya Yogyakarta
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Theory of Planned Behavior, Brand Consciousness, and Perceived Risk on Purchase Intention Nikolas Endrico Wibowo; Theresia Diah Widiastuti; Helena Yovita Junijanto
Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.2.113-124

Abstract

This study aims to determine the effect of Attitude, Perceived Behavioral Control, Subjective Norm (Theory of Planned Behavior), brand consciousness, and perceived risk on purchase intention. The sample used in this study consisted of 231 respondents selected through purposive sampling. Respondents who participated were those who belonged to Generation Z (1997-2012) and Generation Y (1981-1996), knew the Nike shoe brand, and had never bought a knock-off product (KW) of Nike shoes. Partial Least Square (SmartPLS) software version 4 was used for Partial Least Square (MGA-PLS) testing in addition to Structural Equation Modeling (SEM). The study's findings indicate that attitude and perceived behavior control positively affect purchase intention, while subjective norm does not. Brand consciousness and perceived risk do not positively affect purchase intention, while perceived risk positively affects Attitude. This study is certainly expected to provide theoretical contributions to the Theory of Planned Behavior, Brand Consciousness, and Perceived Risk, whose relationship can affect a person's purchase intention on counterfeit shoes, and practical contributions can be useful for counterfeit shoe business actors in developing their businesses.
The Impact Of Marketing Communications On The Decline Of The De Mata Museum: A Study Of Traditional Wom Vs E-Wom Helena Yovita Junijanto; Shellyana Junaedi
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 2 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.2371

Abstract

The main objective of this study was to investigate the influence of marketing communication on visitors' interpretation of the De Mata Museum Yogyakarta site. In total, 196 individuals, ranging in age from 15 to 40, visited the De Mata Museum in Yogyakarta before the conclusion of the investigation. Data was collected using a purposive sample technique, Google Forms and a 5-point Likert scale. The data analysis was performed using IBM SPSS Statistics version 25, which included examining variance (ANOVA) and multiple linear regression. The findings indicated that electronic word-of-mouth (e-WOM) had a more significant influence on a physical site's perceived quality than conventional WOM. Significantly, the influence of commercial electronic word-of-mouth (e-WOM) exceeded that of personal WOM. Furthermore, the impact of negative word-of-mouth (WOM) metrics was markedly more substantial than that of good WOM, and negative electronic word-of-mouth (e-WOM) had a broader influence than negative WOM.
Co-Authors Nikolas Endrico Wibowo Shellyana Junaedi Theresia Diah Widiastuti