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All Journal Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) NIKAMABI : Jurnal Ekonomi & Bisnis
Mei Lie
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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THE INFLUENCE OF ECO-FRIENDLY PRACTICES, GREEN BRAND IMAGE, AND GREEN INITIATIVES TOWARD PURCHASE DECISION (STUDY CASE OF STARBUCKS AYANI MEGA MALL PONTIANAK): THE INFLUENCE OF ECO-FRIENDLY PRACTICES, GREEN BRAND IMAGE, AND GREEN INITIATIVES TOWARD PURCHASE DECISION (STUDY CASE OF STARBUCKS AYANI MEGA MALL PONTIANAK) Helama Malini; Mei Lie
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 1 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.642 KB) | DOI: 10.26418/tijdessa.v2i1.18

Abstract

This study aims to examine the influence of Eco-friendly Practices, Green Brand Image and Green Initiatives toward Purchase Decision at Starbucks Ayani Mega Mall Pontianak. The type of research used in this research is quantitative by using a survey method where in survey research using a questionnaire that will be given to respondents according to predetermined criteria. The population of this research is consumer who has visited, received offers and made purchase decisions more than two times for Starbucks products with the sample is 100 respondents. The technique used is non-probability sampling, which is a sampling technique that does not provide equal opportunities for each element or member of the population to be selected as samples and purposive sampling method is a sampling technique with certain considerations. The data will be analyzed by using PASW Statistics 18 software application and the method used is multiple linear regression with the variables of Eco-Friendly Practices, Green Brand Image and Green Initiatives, and Purchase Decision. The results of this research indicate that Eco-Friendly Practices, Green Brand Image and Green Initiatives have a significant effect on purchase decision for Starbucks products. Keywords: Eco-Friendly Practices, Green Brand Image, Green Initiatives, Purchase Decision, Starbucks
as Mei Lie; Pujiarti
NIKAMABI : Jurnal Ekonomi & Bisnis Vol. 3 No. 1 (2024): Jurnal NIKAMABI: Jurnal Ekonomi dan Bisnis
Publisher : Faculty bussines

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v3i1.2948

Abstract

The objective of the study was to examine the influence of Coworkers, Work Conflicts, and the Work Environment on Employee Performance at PT Petindo Era Tangguh. The researcher utilized a quantitative descriptive approach, gathering survey data from PT Petindo Era Tangguh employees. The data analysis encompassed assessments of validity, reliability, classical assumptions, statistical models, t-tests, and F-tests. The research results revealed that Coworkers, Work Conflicts, and the Work Environment collectively affect Employee Performance by 48.4% as indicated by the adjusted R Square (R2), while the remaining 51.6% is influenced by other factors. In the t-test results, the Coworker variable (X1) had a value of 5.833, surpassing 2.037, with a significant value of 0.000 (< 0.05), leading to the rejection of Ho and acceptance of Ha. Conversely, the Workplace Conflict variable (X2) showed a value of 0.353, less than 2.037, with a significant value of 0.726 (> 0.05), resulting in the acceptance of Ho and rejection of Ha. Moreover, the Working Environment variable (X3) exhibited a value of 3.313, exceeding 2.037, with a significant value of 0.002 (< 0.05), leading to the rejection of Ho and acceptance of Ha. Additionally, according to the F-test, the Coworker (X1), Workplace Conflict (X2), and Working Environment (X3) variables in relation to Employee Performance (Y) produced a value of 11.642, surpassing 2.679, with a significant value of 0.000 (< 0.05). Thus, Ho was rejected, and Ha was accepted, indicating that the dependent variable simultaneously influences the independent variables.
Co-Authors Helama Malini Pujiarti