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All Journal Kajian Bahasa dan Sastra (KABASTRA)
Kinanti, Nabila Putri
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Daya Tarik Cerita AU (Alternate Universe): Kenapa Banyak yang Lebih Memilih Cerita AU daripada Buku Fisik? Khasanah, Rima Putri; Kinanti, Nabila Putri; Amalia, Liza Rizqi; Saputri, Reindani Rahayu; Karina
Kajian Bahasa dan Sastra (KABASTRA) Vol. 3 No. 2 (2024): Kajian Bahasa dan Sastra (KABASTRA)
Publisher : UPA Bahasa Universitas Tidar And HISKI Kedu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/kabastra.v3i2.1221

Abstract

Currently, the reading interest of the Indonesian people is very low. This phenomenon is happening because most people spend their time surfing on social media, especially Twitter or X than reading physical books. The world of literacy was also shifted by the emergence of online fiction stories such as the Alternate Universe (AU) interesting to research. The purpose of this study is to find out and analyze the reasons why many people choose Alternate Universe (AU) rather than physical books. The research method used is a descriptive method with a qualitative approach. The data source came from questionnaires disseminated via Twitter and randomly sampled. This study's results explain that AU stories attract readers because of their various genres, models, appearances, and creativity. No wonder many people are more interested in reading AU than physical books.
Daya Tarik Cerita AU (Alternate Universe): Kenapa Banyak yang Lebih Memilih Cerita AU daripada Buku Fisik? Khasanah, Rima Putri; Kinanti, Nabila Putri; Amalia, Liza Rizqi; Saputri, Reindani Rahayu; Karina
Kajian Bahasa dan Sastra (KABASTRA) Vol. 3 No. 2 (2024): Kajian Bahasa dan Sastra (KABASTRA)
Publisher : UPA Bahasa Universitas Tidar And HISKI Kedu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/kabastra.v3i2.1221

Abstract

Currently, the reading interest of the Indonesian people is very low. This phenomenon is happening because most people spend their time surfing on social media, especially Twitter or X than reading physical books. The world of literacy was also shifted by the emergence of online fiction stories such as the Alternate Universe (AU) interesting to research. The purpose of this study is to find out and analyze the reasons why many people choose Alternate Universe (AU) rather than physical books. The research method used is a descriptive method with a qualitative approach. The data source came from questionnaires disseminated via Twitter and randomly sampled. This study's results explain that AU stories attract readers because of their various genres, models, appearances, and creativity. No wonder many people are more interested in reading AU than physical books.
Co-Authors Amalia, Liza Rizqi Karina Khasanah, Rima Putri Saputri, Reindani Rahayu