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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Islamic Business and Management Journal (IBMJ)
Hamidah Tussifah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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A Comparative Study Of The Analysis Of The Effect Of Product Quality, Price, And Business Location On Consumer Satisfaction Of The Students Canteen Of Universitas Darussalam Gontor (Study On Dlp And Lawu Caffe) Saputri, Citra Amanda; Hamidah Tussifah
Islamic Business and Management Journal Vol. 7 No. 1 (2024): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v7i1.11874

Abstract

This study raises problems that occur in the marketing mix, namely product quality, price, business location and student satisfaction as consumers at DLP and Lawu Caffe, Darussalam Gontor University. This study aims to analyze product quality, price, and business location on the satisfaction of UNIDA students after purchasing food products at DLP and Lawu Caffe and comparing the satisfaction of UNIDA students with both of them. This research was conducted at Darussalam Gontor University. This research method uses a quantitative approach and data collection is done by distributing questionnaires with probability sampling techniques, namely simple random sampling to 314 female students of Darussalam Gontor University. The results showed that product quality, price, and business location partially had a positive and significant effect on the satisfaction of UNIDA students as consumers at DLP and Lawu Caffe. Product quality, price, and business location simultaneously together have a positive and significant effect on customer satisfaction with an F count value of DLP 437,123 and F count Lawu Caffe 624,018 with a difference in value of 186,895. With this difference in value, UNIDA students are more satisfied with the product quality, price, and business location of Lawu Caffe compared to DLP.
Analysis Of Viral Marketing, Social Media Engagement and Religiosity On Online Crowdfunding Platforms Hamidah Tussifah; Rahmah Mumtahanatul Insirah
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2980

Abstract

Crowdfunding has emerged as an innovative fundraising solution, leveraging digital technology and social media to connect donors with beneficiaries. This study investigates the influence of religiosity, social media engagement, and viral marketing on millennials’ online donation decisions in Jakarta. Religiosity, reflecting spiritual values that motivate donations, emerged as the dominant factor, encouraging contributions as acts of worship and moral responsibility. Social media engagement enhances participation through active interactions like sharing and commenting, while viral marketing supports trust-building with engaging and informative content. Using a quantitative approach, data were collected via an online Likert-scale questionnaire from 196 purposively sampled respondents and analyzed using SPSS version 25. Results show all three factors significantly influence donation decisions. This study highlights the importance of integrating spiritual values into online campaigns and utilizing creative communication strategies to foster donor trust and engagement, emphasizing the synergy between technology and social values for sustainable online donation platforms.
Analisis Strategi Live Streaming, Diskon, dan Sales Promotion terhadap Impulse Buying pada Marketplace Shopee dalam Perspektif Islam Hamidah Tussifah; Farah Diba Aya Rosady
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 4 No. 1 (2026): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v4i1.1298

Abstract

The development of e-commerce has encouraged the use of increasingly intensive digital marketing strategies, which have the potential to trigger impulse buying behavior, especially among Generation Z. This study aims to analyze the influence of live streaming, discounts, and sales promotions on impulse buying among female students at Darussalam Gontor University Campus C who use the Shopee marketplace from an Islamic perspective. This study uses a quantitative method with a survey approach (questionnaire). Data was obtained through a Likert scale questionnaire distributed to 340 respondents and analyzed using multiple linear regression with the help of SPSS. The results show that, partially, live streaming, discounts, and sales promotions have a positive and significant effect on impulse buying with a significance value of 0.000. Simultaneously, the three independent variables also have a positive and significant effect on impulse buying. The conclusion of this study shows that digital marketing strategies can increase impulsive buying, but from an Islamic perspective, they need to be controlled so as not to encourage excessive consumption and remain in line with the principles of balanced consumption and Islamic values.  
Co-Authors Farah Diba Aya Rosady Rahmah Mumtahanatul Insirah Saputri, Citra Amanda