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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmu Kedokteran dan Kesehatan Jurnal Economica: Media Komunikasi ISEI Riau
Darimi, Darimi
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Immunology & microbiology Medicine & Pharmacology Public Health Other

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CONSUMER BEHAVIOR IN DECISION-MAKING ON PALM SUGAR PRODUCT ATTRIBUTES Albafery, Albafery; Darimi, Darimi
Jurnal Daya Saing Vol. 10 No. 3 (2024): Inovasi SDM, Kinerja Organisasi, dan Transformasi Bisnis di Era Digital dan Pe
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i3.1906

Abstract

Consumer behavior encompasses actions directly involved in acquiring, consuming, and disposing of products or services, including the processes that occur before and after these actions. Palm sugar, which is used both as a sweetener and in herbal medicine, affects consumer behavior in unique ways. This study aims to explore consumer behavior in decision-making, focusing on the attributes of palm sugar products. Conducted in Rambah Tengah Barat Village, Rambah District, the study utilizes the Fishbein model for data analysis. The findings show that consumer behavior is generally positive, with product taste being the most influential factor in decision-making.
Hubungan Waktu Dan Masa Kerja Dengan Kelelahan Kerja Pada Karyawan Pabrik Di PT. Z 2023 Darimi, Darimi; Is, Jun Musnadi; Siahaan, Perry Boy Chandra; Nursia N, Lili Eky; Rimonda, Rubi
Jurnal Ilmu Kedokteran dan Kesehatan Vol 11, No 9 (2024): Volume 11 Nomor 9
Publisher : Prodi Kedokteran Fakultas Kedokteran Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jikk.v11i9.15846

Abstract

Akibat menurunnya produktivitas kerja, kelelahan kerja dapat merugikan baik bagi pekerja maupun organisasi karena cenderung meningkatkan kemungkinan terjadinya kecelakaan kerja. Akumulasi kelelahan dalam jangka waktu lama menyebabkan kelelahan kronis. Mencari hubungan antara waktu kerja dan masa kerja dengan kelelahan kerja pada karyawan pabrik di PT.Z menjadi tujuan penelitian ini. Dalam penelitian ini menggunakan metode kuantitatif melalui survei analitik dengan menerapkan pendekatan cross-sectional. populasi terdiri dari seluruh karyawan pabrik yang berjumlah 73 orang. Sampel sebanyak 73 responden diambil dari populasi memakai teknik total sampling. Penelitian ini dilakukan di PT. Z pada bulan Desember 2023. Untuk analisis data menggunakan analisis univariat dan bivariat digunakan uji Chi-Square. Hasil uji statistik antara jam kerja dengan kelelahan kerja menunjukkan nilai p-value=0,031. Sedangkan hasil uji statistik antara masa kerja dengan kelelahan kerja menunjukkan nilai p-value=0,001. Kesimpulan penelitian ini adalah bahwa ada hubungan antara jam kerja dan masa kerja dengan kelelahan kerja pada karyawan pabrik di PT.Z. Diharapkan kepada Perusahaan agar melakukan evaluasi kinerja secara berkala pada pekerja untuk mendeteksi indikasi kelelahan lebih dini agar tidak terjadi permasalahan pada keselamatan dan kesehatan kerja.
THE IMPACT OF TASTE AND LOCATION ON CUSTOMER LOYALTY: A STUDY OF SUPER PENYET 268 IN PEKANBARU CITY Darimi, Darimi
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 2 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i2.281

Abstract

This study aims to evaluate the impact of taste and location on customer loyalty at Super Penyet 268 in Pekanbaru City. Using a quantitative approach, data were collected from 100 customers who had made at least three purchases. The analysis, conducted via multiple linear regression, revealed that both taste and location significantly and positively affect customer loyalty. This finding underscores the importance of delivering a consistent taste experience and maintaining a strategic, accessible location to encourage customer loyalty. Based on the study results, Super Penyet 268 is advised to enhance product variety, ensure hygienic food preparation, and improve aspects of the physical location, such as parking security and organization, to reinforce customer loyalty.
CUSTOMER TRUST AND EXPERIENCE AS DRIVERS OF CUSTOMER LOYALTY: A CASE STUDY OF GARUDA INDONESIA IN SELATPANJANG CITY Darimi, Darimi
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 1 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i1.283

Abstract

Customer loyalty plays a crucial role in a company's success by fostering repeat purchases and brand advocacy. This study examines the influence of customer trust and experience on customer loyalty, focusing on Garuda Indonesia customers in Selatpanjang City. Data collection was conducted using a Likert scale questionnaire, and analysis employed multiple linear regression to evaluate the effects of trust and experience on loyalty. The findings indicate that customer trust and experience have a significant simultaneous effect on loyalty, with trust emerging as the more dominant factor. However, customer experience does not independently influence loyalty. To strengthen loyalty, Garuda Indonesia should continue enhancing service quality to ensure customer satisfaction and cultivate positive perceptions of its brand. Keywords: Customer Loyalty, Customer Trust, Customer Experience, Airline Industry, Service Quality
Co-Authors Albafery, Albafery Is, Jun Musnadi Nursia N, Lili Eky Perry Boy Chandra Siahaan Rimonda, Rubi