Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Islam (J-KIs) Journal of Innovation Research and Knowledge
Reny Masyitoh
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Dakwah Influencer: Analisis Konten Dakwah Neng Umi Laila di Media Sosial Reny Masyitoh; Moch Nurcholis Majid
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1183

Abstract

This article discusses how millennial da'wah activities utilize technology, the language and rhetoric of da'wah, but can also be a resource for the young generation of Muslims who are educated in preaching in the digital era. Meanwhile, to explain the da'wah on social media that is used in da'wah when Neng Umi Laila gives it, as well as the difficulties and possibilities that Neng Umi Laila faces in advancing da'wah in the era of digital technology, with the method. The research method used in this research is qualitative with a library approach , the data sources are Ning Umi Laila's social media and scientific articles to support this research. And it results in a conclusion that Ning Umi Laila is a young influencer preaching who is very popular with the public. Apart from that, Ning Umi Laila also actively uses social media as a medium to support da'wah in the digital era. By utilizing this digital media, Ning Umi Laila can be categorized as a da'wah influencer who has her own charisma, both in terms of a beautiful face, a polite but elegant dressing style, politeness in delivering her da'wah and being humorous in each of her da'wah and active in producing da'wah and prayer content in the media. social media are Instagram, TikTok and YouTube.
PENERAPAN THE LAW OF SPECIALIZATION SEBAGAI STRATEGI PERSONAL BRANDING AKUN INSTAGRAM @NAKAM.MALANG Irfani Zukhrufillah; Reny Masyitoh; Honey Rizki Adi
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media sosial seperti Instagram telah mengubah banyak konsep komunikasi dan personal branding dalam masyarakat. Minat besar terhadap Instagram dirasa mampu menjadi pembentuk personal branding. Personal branding dibentuk secara terus-menerus dan simultan dilakukan melalui konten yang dipublikasikan melalui Instagram. Akun @nakam.malang, merupakan salah satu akun content creator bidang kuliner yang juga membentuk personal brandingnya dengan tujuan mendapatkan validasi masyarakat sebagai akun kuliner yang layak dipertimbangkan. Menggunakan metode kualitatif dengan kajian teori the eight law of personal branding, penelitian ini dilakukan dengan fokus kajian pada konsep the law of specialization. Hasilnya, akun @nakam.malang dapat membuktikan keberhasilannya sebagai akun Instagram bidang kuliner, yang menghadirkan konten-konten hanya pada bidang kuliner. Akun ini juga hanya fokus pada area Malang Raya dengan makanan-makanan lokal baik yang sudah melegenda maupun pedagang baru UMKM khas produk Malang. Teknik pembuatan foto dan video yang dilakukan secara terus- menerus, dengan durasi yang juga teratur, mampu menunjukkan kepada masyarakat bahwa akun ini merupakan akun dengan personal branding kuliner yang kuat.
Dakwah Influencer: Analisis Konten Dakwah Neng Umi Laila di Media Sosial Reny Masyitoh; Moch Nurcholis Majid
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1183

Abstract

This article discusses how millennial da'wah activities utilize technology, the language and rhetoric of da'wah, but can also be a resource for the young generation of Muslims who are educated in preaching in the digital era. Meanwhile, to explain the da'wah on social media that is used in da'wah when Neng Umi Laila gives it, as well as the difficulties and possibilities that Neng Umi Laila faces in advancing da'wah in the era of digital technology, with the method. The research method used in this research is qualitative with a library approach , the data sources are Ning Umi Laila's social media and scientific articles to support this research. And it results in a conclusion that Ning Umi Laila is a young influencer preaching who is very popular with the public. Apart from that, Ning Umi Laila also actively uses social media as a medium to support da'wah in the digital era. By utilizing this digital media, Ning Umi Laila can be categorized as a da'wah influencer who has her own charisma, both in terms of a beautiful face, a polite but elegant dressing style, politeness in delivering her da'wah and being humorous in each of her da'wah and active in producing da'wah and prayer content in the media. social media are Instagram, TikTok and YouTube.
Co-Authors Honey Rizki Adi Moch Nurcholis Majid Zukhrufillah, Irfani