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All Journal Jurnal Ilmiah Akomodasi Agung Tourism Economics, Hospitality, and Business Management Journal
Tina Taviani
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN DESA WISATA KOTA PARI KECAMATAN PANTAI CERMIN KABUPATEN SERDANG BEDAGAI Tina Taviani
Jurnal Ilmiah Akomodasi Agung Vol 10 No 2 (2023): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v10i2.123

Abstract

This study aims to explore the marketing strategy of Kota Pari Tourism Village in Pantai Cermin District, Serdang Bedagai Regency, Indonesia. This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Respondents were selected by purposive sampling method and consisted of tourism village managers, local entrepreneurs and tourists. The results of the study show that the marketing strategy of Pari City Tourism Village includes the use of social media, cooperation with local entrepreneurs, participation in promotional events, and good management of tourist destinations. In addition, this research also shows that factors such as cleanliness, safety, and comfort are very important in attracting tourists. This research makes an important contribution to the development of Kota Pari Tourism Village and can be a reference for managers of other tourist villages in designing effective marketing strategies
The Analysis of Among Relationship Between Hotel Image and Customer Loyalty Facets Terms of Hotel Services and Products (Case Study : Sapadia Hotel Simalungun District) Tina Taviani
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 1 No 1 (2021): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The relationship that exists between the seller (hotel party) and the buyer (hotel guest) in the future depends on the level of loyalty of the customers themselves, this study describes the extent to which the image of the hotel provides services to customers, where the service and image of a hotel are both can lead to a sense of loyalty from customers of a hotel. Where it can be drawn from the final results of this study that the image of the hotel and service is closely related in order to produce customer satisfaction, it can be seen in the variable constant value of 2.681, meaning that if the value of the independent variable (X1 and X2) is 0, then service is 2.681. The hotel image regression coefficient value is 0.271 from the hotel image variable (X1) with the assumption that the customer loyalty variable (X2) is constant (a) is 0 (zero), then the service increases by 0.271. And simultaneously the hotel image variable (X1) and customer loyalty (X2) simultaneously have a significant effect on services at Sapadia Hotel Siantar, Simalungun Regency. This can be seen from the value of Ftable = f (k; n - k), F- (2; 45-2), Ftable = (2; 43) = 3.21 that the Fcount value is 85,864> from the Ftable value is 3.21 and a significant value is 0.000. <from alpha value 0.05. Then the decision taken H0 is rejected. H3 is accepted. The acceptance of H3 shows that the independent variable consisting of hotel image (X1) and customer loyalty (X2) is able to explain the diversity of the dependent variable (Y). Thus the variables of hotel image and customer loyalty simultaneously have a positive and significant effect on services at Sapadia Hotel Siantar, Simalungun Regency.
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