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Situmeang, Lestari
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Agriculture, Biological Sciences & Forestry Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PENGEMBANGAN DESA WISATA PEMATANG JOHAR, KABUPATEN DELI SERDANG Situmeang, Lestari
Jurnal Ilmiah Akomodasi Agung Vol 11 No 2 (2024): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v11i2.175

Abstract

Penelitian ini menganalisis pengembangan Desa Wisata Pematang Johar, Kabupaten Deli Serdang, Menganalisis potensi yang adadi Desa Wisata Pematang Johar, Kabupaten Deli Serdang dan Merumuskan serta menyusun strategi pengembangan Desa Wisata Pematang Johar, Kabupaten Deli Serdang. Penelitian ini menggunakan analisis teori 4A (attraction, accessibility, amenity and ancillary). Atraksi yang ada di Desa Pematang Johar ialah Aktivitas panen padi, aktivitas membatik sawah, menikmati makanan dan minuman di pondok-pondok yang ada di tengah-tengah persawahan, Aksesibilitas yang sudah cukup memadai, amenitas yaitu fasilitas kesehatan, fasilitas keamanan, fasilitas ibadah yang sudah ada dan baik, serta ancillary atau layanan tambahan melalui adanya POKDARWIS (Kelompok Sadar Wisata) dan BUMDes yang membantu dalam pengembangan desa pematang johar. Strategi yang ditempuh ialah dengan diterapkan strategi intensif yaitu melalui penetrasi pasar, pengembangan pasar dan pengembangan produk. Dan dari hasil analisis strategi pemasaran Ansoff Matriks berada pada Kuadran I, yaitu Market Penetration dengan perluasan pangsa pasar masyarakat sekitar Kabupaten Deli Serdang dan menjaga serta memanfaatkan sarana dan prasarana yang sudah ada.
PENGELOLAANDAYATARIKWISATAWATERFRONTCITY PANGURURAN KABUPATEN SAMOSIR Tamba, Ria Natalia; Situmeang, Lestari; Sitanggang, Yesica
Jurnal Ilmiah Akomodasi Agung Vol 12 No 2 (2025): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v12i2.222

Abstract

This Study a imstoidentify the condition of available facilities and infrastructure as well as to analyze visitor management effort susing the Visitor management approachat Waterfront City Pangururan. The method used is descriptive qualitative, with data collection techniques including observation, interviews, literature review, and documentation. The results showthat facilities and infrastructure at Waterfront City Pangururan are generally available, such as tourist attractions, thematic parks, aesthetic bridges, culinary centers, information facilities, road access, electricity, clean water, internetnet works, and health facilities. However, their utilization has not been fully optimal interms of quality and equitable distribution across the entirearea. In addition, several facilities were found to be damage dand poorly maintained. Regarding visitor management, the management has referred to the principles of Visitor Management, yet the implementation of visitor limits based on Physical Carrying Capacity has not been carried out optimally. In conclusion, the management of the area has been implemented but still require simprovement sinvarious aspects sothat this destinationcan develop into a comfortable, orderly, and sustainable tourist attraction.
Co-Authors Sitanggang, Yesica Tamba, Ria Natalia