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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kepariwisataan
Ramadita, Salsabila
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Implementation Of Event Experience Design In Joyland Festival Ramadita, Salsabila
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.225

Abstract

This article aims to examine how Joyland Festival implements the principles of event experience design, focusing on its purposeful, playful, and impactful strategies. Joyland Festival has distinguished itself as a leading example of music festival in Indonesia since 2011, aligning its programs with the principles of good event experience design to create immersive and impactful experiences for its diverse audience. Utilizing a five-phase analytical framework, this research explores the potential opportunities associated with creating memorable experiences in the context of events. It investigates the interplay between experience design as implemented by festival management and its perception by attendees and the broader community. Employing a qualitative research approach, the study reveals a strong alignment between the Joyland Festival’s practices and O'Loughlin’s framework of the Seven Elements of Good Event Experience Design: Purpose, Play, Awe, Flow, Shared Experience, Communitas, and Impact. By contributing to the growing body of literature and case studies in event experience design—an area predominantly focused on non-Indonesian contexts—this research provides valuable insights into the practical application of experience design in the Indonesian festival industry.
BAWAH RESERVE: EKSPLORASI KEMUNGKINAN PARIWISATA MEWAH YANG BERKELANJUTAN DI PULAU ANAMBAS Ramadita, Salsabila
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1356

Abstract

This article publication aims to examine the Bawah Reserve’s efforts towards sustainability, a luxury resort located on remote and marine conservation area Anambas Island, Indonesia. Its appeal is based on luxury, but it also offers insights into the small island’s nature and community development. By analyzing the content based on the grounded theory approach, this study sheds light on the opportunities that arise when striving for both opulence and environmental responsibility in the context of tourism. The paper attempts to address how eco-luxury is projected by management and perceived by customers and community. A qualitative study was adopted, and the findings identify four themes: Sustainable Management, Sustainable Socioeconomic Benefits, Cultural Heritage and Reduced Cultural Impacts, and Environmental Protection and Conservation. The findings of sustainable tourism practices in Bawah Reserve, such as tourism packages based on natural conservation and community empowerment as well as eco-friendly infrastructure and operations add to the literature review and case studies in the field of sustainable luxury tourism, the majority of which focus on Bali or Maldives. This study offers insights for achieving a harmonious balance between luxury tourism and sustainability on a remote island within the Indonesian context.
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