<![CDATA[PT Bank Rakyat Indonesia (Persero) Tbk is dynamically continuing to innovate to meet all forms of banking service needs while consistently remaining a key partner for the Indonesian people in developing their economy. This aims to reach more customers, improve service quality, and innovate by offering digital products and services to meet the banking and financial needs of customers from all walks of life, even in the most remote areas of Indonesia. BRISPOT is an internal application of PT Bank Rakyat Indonesia (Persero) Tbk which is a digital innovation in marketing activities, initiatives, decisions, monitoring of the activity of marketers and customers, as well as managing customer documents, loans and deposits, managing debtor and fund storage data, user performance, to know the contribution that has been given to the company. This qualitative research aims to examine the issues faced by marketing personnel in utilizing the BRISPOT application and to identify strategies for optimizing the use of the application. Research findings related to the general constraints concerning technical issues in applications that tend to be slow in synchronizing information with external parties such as the Financial Services Authority (OJK) and the Credit Information System (SLIK), as well as technical constraints related to slow loading processes due to network issues and the gadgets being used. In general, the marketing team is able to take swift action as a solution so that these obstacles do not hinder their work, while optimization strategies to address these challenges have been pursued to completion by those in authority.]]>
