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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen Bisnis Kewirausahaan
I Nyoman Sukana Sabudi
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Economics, Econometrics & Finance

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Pengaruh Sosial Media Instagram terhadap Keputusan Menginap di The Jayakarta Bali Beach Resort & Spa Putu Ricky Danendra; I Nyoman Sukana Sabudi; Prastha Adyatma; Ni Desak Made Santi Diwyarthi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4190

Abstract

Social media also uses stimuli to influence customer perceptions and behavior. Therefore, companies use it as a strategic tool to develop strategies to enhance their corporate image, brand loyalty, brand awareness, brand equity, and brand sustainability. Currently, companies predominantly build their social media sites and share interesting information about their products to raise awareness and improve brand-building effectiveness and customer acquisition. Social media has become an important and easy platform for delivering information to the public. In this context, The Jayakarta Hotel has followed the promotional trend through digital marketing. The method used in this study is a quantitative method with a descriptive quantitative approach. Data collection was carried out by distributing an online questionnaire using Google Forms to 115 respondents. The method used in this research is purposive sampling. The data analysis techniques employed include simple linear regression analysis, the coefficient of determination, and the t-test. The results of this study show that the influence of Instagram social media on the decision to stay has a significance value (Sig.) of 0.000, which is smaller than 0.05. This means that the regression model used in this study has a partial or valid effect, indicating that H1 is accepted. Thus, it can be concluded that Instagram social media has a positive and significant influence on the decision to stay at The Jayakarta Hotel Bali Beach & Resort.
Analisis Prosedur Pengadaan Bahan Makanan terhadap Tingginya Food Cost di Hotel FPS Bali Komang Ari Suryantini; Ida Ayu Kalpikawati; I Nyoman Sukana Sabudi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3233

Abstract

The food procurement procedure plays a crucial role in hotel operations as it directly impacts the food cost value. An excessive food cost above the standard indicates inefficiency that needs to be addressed through an analysis of the procurement process. This study was conducted at Hotel FPS Bali Ungasan with the aim of understanding how the food procurement procedure contributes to high food costs. The research used a qualitative approach with data collection techniques through in-depth interviews with four informants: Jr. Accountant, Purchasing Supervisor, Receiving Staff, and Cost Control Staff. The informants were selected using purposive sampling based on their roles in the food procurement process. The findings revealed that the procurement process has not been running optimally. Some issues identified include orders not always matching the actual needs, the receipt of goods without thorough quality checks, and food storage not fully complying with the established standards. These discrepancies have led to high food costs, which averaged 36.70% in 2024, exceeding the set standard of 34.58%. This indicates that inconsistent implementation of the food procurement procedure is one of the main factors contributing to the increased food cost at the hotel. Therefore, to reduce food costs and improve operational efficiency, the hotel needs to ensure that the procurement procedures are followed more consistently, from planning the required food items, inspecting the quality of received goods, to storage practices that comply with the standards.
Pengaruh Review Online pada Online Travel Agent terhadap Minat Beli Kamar di Hotel SSU Bali Pande Putu Dananjaya; I Nyoman Sukana Sabudi; Kadek Andita Dwi Pratiwi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3234

Abstract

The development of digital technology, particularly through the use of Online Travel Agent (OTA) platforms, has significantly changed consumer behavior in choosing hotels. One of the most notable changes is the use of online reviews as a form of electronic word of mouth (eWOM), which influences consumer perceptions and purchase decisions. Online reviews allow consumers to share experiences and rate the services provided by hotels, which can, in turn, influence the purchasing decisions of potential guests. This study aims to determine the effect of online reviews on OTA platforms on the purchase interest of rooms at Hotel SSU Bali. The research is quantitative with a descriptive approach, aiming to provide a clear picture of how online reviews affect purchasing decisions. A sample of 100 respondents was selected using purposive sampling. Data were collected through questionnaires and analyzed using simple linear regression, validity tests, reliability tests, normality tests, and t-tests. The results of the study show that online reviews have a positive and significant effect on purchase interest. The linear regression test showed a significance value of 0.000, which is less than 0.05, indicating a significant influence of online reviews on room purchase interest. Additionally, the coefficient of determination of 81.3% suggests that online reviews explain 81.3% of the variation in room purchase interest. Therefore, positive online reviews can increase the trust of potential guests and encourage them to make a purchase decision for rooms at Hotel SSU Bali. Overall, this study provides evidence that online reviews play a crucial role in consumer purchasing decisions and recommends that hotels enhance service quality and encourage guests to leave positive reviews to attract more potential customers.
Co-Authors Ida Ayu Kalpikawati Kadek Andita Dwi Pratiwi Komang Ari Suryantini Pande Putu Dananjaya Prastha Adyatma Putu Ricky Danendra Santi Diwyarthi, Ni Desak Made