Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan
Harahap, Yeni Marlina
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of the Sustainability of the Charcoal Business in Firdaus Village, Bilah Hulu District, Labuhan Batu Regency Harahap, Yeni Marlina; Yusrizal, Yusrizal; Dharma, Budi
MediaTrend Vol 19, No 2 (2024): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v19i2.27607

Abstract

One of the rubber wood derivative products that can be used as a product is charcoal, and charcoal has promising business potential and can be developed. This research aims to construct strategies that can be used by wood charcoal entrepreneurs to improve their business. Using a qualitative approach, the research focus is charcoal business owners, sellers and consumers. The analysis tool used is SWOT to recommend strategies. The analysis results show that the wood charcoal industry is in quadrant 1 of the SWOT diagram, which shows an aggressive business continuity strategy by utilizing strength and opportunity (S-O) factors. From the research results, the recommended strategy includes increasing business experience, increasing production capacity, and product development to expand business networks. These steps are expected to ensure the sustainability and growth of the wood charcoal business in Firdaus Village, by maximizing internal strengths and external opportunities and facing various existing challenges effectively.
Co-Authors Dharma, Budi Yusrizal Yusrizal