Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business Management and Accounting
Callista Lieviera
Universitas Pelita Harapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influence of Ease of use, Usefulness and Application Feature toward Repurchase Intention on E-Ticketing by TIX ID Application in Medan City Bella Viona; Callista Lieviera; Eleanor Gwyneth; Eliza Gany; Ellen Irana; Khalizs A. Siregar
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.229

Abstract

The study examines the factors influencing repurchase intentions in the context of E-Ticketing, focusing on the TIX ID application in Medan City. The factors investigated are ease of use, usefulness, and application features. Ease of use refers to the user-friendliness of the application, while usefulness relates to the perceived benefits users derive from it. Application features encompass the functionalities and capabilities offered by the app. The research aims to understand how these factors collectively impact users' likelihood to repurchase through the TIX ID application. The findings will shed light on the significance of these elements in shaping consumer behavior within the E-Ticketing realm, aiding businesses in enhancing their services and strategies for greater customer retention and repurchase rates
Co-Authors Bella Viona Eleanor Gwyneth Eliza Gany Ellen Irana Khalizs A. Siregar