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All Journal Journal of Economics, Assets, and Evaluation
Nasution, Hasbiyana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Feasibility Analysis of Pulse Sales and PPOB Payment Business: Yuli Pulsa Case Study M. Fadlan Irfan Damanik; Azwan Bastian; Aji Haviz; Nasution, Hasbiyana; Chrisna, Heriyati
Journal of Economics, Assets, and Evaluation Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i2.562

Abstract

This study aims to analyze the feasibility of a business in selling credit and PPOB (Payment Point Online Bank) payment services at UMKM Yuli Pulsa in Binjai City. The study covers business feasibility in marketing, technology and financial aspects to see the potential for profitability and business sustainability. The analysis method used involves a data-based and systematic approach to evaluate relevant business strategies. The results of the study indicate that marketing strategies such as providing discount coupons and using banners are effective in increasing customer attraction. The use of technology through the Fazz Agent application and social media supports operational efficiency and expanding market reach. In terms of finance, the payback period is estimated at 3 years 3 months 3 weeks, reflecting positive profit prospects
Co-Authors , Heriyati Chrisna Aji Haviz Azwan Bastian M. Fadlan Irfan Damanik