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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Riset Bisnis dan Manajemen
Gustaf Leonandri, Dino
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE IMPACT OF BRAND IMAGE, PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION: IMPLICATIONS FOR CUSTOMER LOYALTY IN THE HORISON HOTEL GROUP – WEST JAVA gustaf leonandri, dino; Wala Erpurini, Wala Erpurini
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23484

Abstract

This study examines the influence of brand image, pricing, and service quality on purchasing decisions and customer satisfaction, as well as their combined impact on customer loyalty at Hotel Horison Group in West Java. Motivated by a decline in sales and occupancy rates from 2022 to 2024, the research aimed to identify key factors affecting customer loyalty. Using a descriptive-explanatory approach, data were collected through interviews, questionnaires, and direct observation, with proportionate random sampling. The study, conducted in 2014, utilized Structural Equation Modeling (SEM) for data analysis. Findings reveal that brand image, price, and service quality each have a significant positive effect on purchasing decisions and customer satisfaction. These factors, in turn, contribute meaningfully to customer loyalty. The results underscore the importance of improving brand image, offering competitive pricing, and enhancing service quality as strategic efforts to build and sustain customer loyalty at Hotel Horison Group.
IMPACT OF INFORMATION TECHNOLOGY AND MANAGEMENT SYSTEMS ON EMPLOYEE PERFORMANCE AT PT DAYA ADICIPTA Gustaf Leonandri, Dino; Erpurini, Wala; Lesmana, Asep
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 13 No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i1.9442

Abstract

This study aims to explore how Information Technology (IT) and Management Information Systems (MIS) influence employee performance. The research involves 115 respondents who are employees of PT. Daya Adicipta Motora Honda Dealer Baros in Cimahi City, using a stratified random sampling technique, which divides the population into strata to select samples. Data was collected through questionnaires and analyzed using multiple regression analysis. The processing of the questionnaire data using IBM SPSS Statistics 22 software shows that the Information Technology variable is valid based on the validity test, and the reliability test results for this variable are also deemed acceptable. Based on calculations using SPSS, the F-table value is 13.4. The SPSS output indicates the F-calculated value is 58.449, with a significance level of 0.000. Since the F-calculated value is greater than the F-table value and the significance level is less than 0.05, it can be concluded that Information Technology (X1) and Management Information Systems (X2) have a simultaneous and significant impact on Employee Performance (Y). This supports Hypothesis 3 (H3) of this study.    
Co-Authors Erpurini, Wala Lesmana, Asep Wala Erpurini, Wala Erpurini