Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Bisnis Ekonomi
Tatan Rusmawan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Desain Produk dan Kualitas Produk terhadap Kepuasan Konsumen di Perusahaan Kencana Bordir Tasikmalaya Tatan Rusmawan; Budhi Wahyu Fitriadi; Barin Barlian
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2541

Abstract

This research aims to determine the influence of product design and product quality simultaneously on consumer satisfaction at the Kencana Bordir Tasikmalaya company. The partial influence of product design and product quality on consumer satisfaction at the Kencana Bordir Tasikmalaya company. The method used in this research is a survey method with a quantitative approach. With a research sample of 96 people as respondents from consumers of the Kencana Bordir Tasikmalaya company. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of product design and product quality have a significant effect on consumer satisfaction. Partially, the product design variable has a significant effect on consumer satisfaction, as well as the product quality variable partially has a significant effect on consumer satisfaction.
Co-Authors Barin Barlian Budhi Wahyu Fitriadi