Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Manajemen Dan Bisnis Ekonomi
Theresia Longga
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Dan Bisnis Ekonomi

 1 
Adaptasi Strategi Pemasaran Global Starbucks di Indonesia Sabina Siti Sholeha; Nadya Fitriana; Theresia Longga
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2758

Abstract

Starbucks Corporation, a global leader in the coffee industry, has successfully adapted its global marketing strategies to meet the needs of the Indonesian market. This study aims to analyze how Starbucks integrates product innovation, customer experience, technology utilization, strategic location selection, and loyalty programs to align with local preferences. Using a qualitative approach, this research examines the challenges and opportunities in adapting global strategies within Indonesia’s unique cultural and consumer landscape. The findings reveal that localization and cultural sensitivity are key drivers of Starbucks' success in Indonesia, enabling the company to maintain market leadership amidst increasing competition.
Co-Authors Muhammad Hilmana Chaska Nadya Fitriana Sabina Siti Sholeha