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p-Index From 2020 - 2025
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All Journal Jurnal Manajemen Dan Bisnis Ekonomi
Jansen Kalyano Tan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Meningkatkan Daya Saing UMKM Wardang Melalui Strategi Pemasaran Digital Clarrise Michelle Effendi; Shakila Nur Azzah Afifa; Elsa Anna Natasya; Vanessa Elvaretta; Vanessa Augustin; Yeremias David Satya; Delvin Brelyan; Jansen Kalyano Tan; Santi Rimadias
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2809

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the Indonesian economy, but many face challenges in implementing effective marketing strategies. Wardang, a Padang cuisine business located in Tangerang Regency, shows significant growth potential but has not fully utilized digital marketing tools. This community service program aims to assist Wardang MSMEs in developing and implementing a comprehensive digital marketing strategy. Through a combination of observation, interviews, and SWOT analysis, the program identifies key areas that need improvement and provides tailored support. This includes creating engaging social media content, developing digital menus, and building custom service websites. This initiative has succeeded in expanding Wardang's market reach, increasing its digital visibility, and strengthening its competitiveness in the market.
Co-Authors Clarrise Michelle Effendi Delvin Brelyan Elsa Anna Natasya Santi Rimadias Shakila Nur Azzah Afifa Vanessa Augustin Vanessa Elvaretta Yeremias David Satya