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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Journal of Social Knowledge Education (JSKE)
Mabeza, Ma. Reina A.
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Medicine & Pharmacology Social Sciences

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Pricing Strategies and Customer Satisfaction in Coffee Shops: A Case Study in Camarines Norte, Philippines Mabeza, Ma. Reina A.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 11 (2024): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.11.03

Abstract

This study examines the impact of pricing strategies on customer sat-isfaction, aiming to improve customer experiences and foster long term loyalty within the coffee shops business in Camarines Norte, Philippines for the year 2022. Utilizing a descriptive correlational research design, data was collected through face-to-face interviews with 150 respondents selected via purposive sampling. The findings reveal that the majority of respondents were females aged 15-30, vis-ited coffee shops weekly. Sixty-two (62) percent of the respondents describe that coffee shops establishments used competitive-based pricing. Among various pricing strategies, value-based pricing was perceived as the most effective, with an average rating of 4.60. Re-spondents strongly agreed that service quality aligned with pricing strategies significantly influences customer satisfaction, scoring an average of 4.26. A test of significant relationship using Biserial corre-lation coefficient between competitive pricing, value-based pricing, and product bundle pricing regarding the impact on customer satis-faction cues indicate a statistically significant relationship at p<0.05, denoting a positive relationship between the pricing strategies and customer satisfaction. The study concludes that pricing strategies is a crucial element of the marketing mix that directly affects customer satisfaction and business profitability. Although, no universal pricing strategy may exist, understanding customer satisfaction is essential for identifying effective pricing policies. Therefore, it is recommended that coffee shops need to develop comprehensive business models to enhance pricing strategies aimed at increasing market share and sus-taining growth in the coffee shop sector.
Students’ Gendered Expectations and Evaluation on Thesis Advising Skills and Mentoring Practices of the Local Thesis Advisory Committee (LTAC) in Camarines Norte State College Mabeza, Ma. Reina A.
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 1 (2025): February
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i1.1172

Abstract

Purpose of the study: To analyze the students' gendered expectations and evaluation on advising skills and mentoring practices of the Local Thesis Advisory Committee (LTAC) members in the Camarines Norte State College situated in Daet, Camarines Norte, Philippines for academic year 2022-2023. Methodology: The study used descriptive quantitative research design. The respondents of the study were comprised of 42 male, 55 female, and 8 LGBTQ+. A face-to-face interview using survey questionnaire was employed to gather the data and data gathered were analyzed using frequency and percentage distribution as well as the computation of mean. The results were presented in tabular format. Main Findings: The findings revealed differences in preferences for advisor traits as males expected expertise and logical presentation skills, females wanted more guidance in developing the topic and structuring analysis, while LGBTQ+ students desired compassion, interest, and constructive feedback. The male group evaluated advisors as excellent in intelligence and inquisitiveness, while female group in honesty, explicitness, and refined feedback, and for LGBTQ+ advisers as excellent in compassion. All groups faced challenges securing approval and navigating panel perspectives. Novelty/Originality of this study: This study reveals that students, regardless of gender, recognized the importance of advising and mentoring in successfully completing the undergraduate theses. It also emphasizes how higher education institutions can address gender equality and improve thesis writing policies, ensuring that all student across gender groups receive tailored support for a more effective advising experience.
Awareness and Acceptability of Camarines Norte State College Vision and Mission, The Graduate School Goal and Objectives of Curricular Programs Mabeza, Ma. Reina A.; Macasinag, Nora J.; Fajardo, Corazon S.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 8 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.08.34

Abstract

This study assessed the respondents’ extent of awareness and acceptability of the Camarines Norte State College (CNSC) vision and mission, the Graduate School goal and the objectives of curricular programs. A descriptive research survey was used in the study and employed a structured survey questionnaire in gathering the relevant data from the respondents. The findings revealed that the respondents which also identified as the stakeholders of the CNSC such as the students, parents, faculty members, employees, and alumni are highly aware on the CNSC’s vision and mission, the Graduate School goal and the objectives of its different curricular programs. Likewise, the findings revealed that the respondents highly accepted the CNSC mandates, the Graduates School goals and its different curricular objectives. Using One-way Analysis of Variance (ANOVA), results inferred that no significant differences on the extent of awareness of the respondents in terms of CNSC vision, mission, GS Goal and in the objectives of its different curricular programs. The study recommended that there may be an extensive dissemination of the CNSC vision, mission, the Graduate School goal and the objectives of its curricular programs during the beginning of the school term and these must be disseminated sustainably through different fora and to other platform of information like College Webpage, in local TV and radio programs, posted in bulletin boards, flyers and the like.
Co-Authors Fajardo, Corazon S. Macasinag, Nora J.