Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Accounting and Finance Management (JAFM)
Khoirullah, Akfin
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perancangan Konten Marketing Melalui Media Sosial Instagram Untuk Meningkatkan Tenant di Baros Information, Technology, & Creative Center Working Space Tahun 2024 Khoirullah, Akfin; Cahyani, Leni
Journal of Accounting and Finance Management Vol. 5 No. 5 (2024): Journal of Accounting and Finance Management (November - December 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i5.1202

Abstract

:  Co-working spaces have become a primary choice for professionals, freelancers, and startups seeking flexibility and collaboration opportunities. BITC Working Space, managed by UPT Cimahi Techno Park, is a co-working space in Cimahi City that provides various facilities to support tenants' businesses. This research aims to design, implement, and evaluate content marketing strategies through Instagram social media @bitc.workingspace to increase the number of tenants. The research uses a descriptive qualitative approach with data collection techniques including observation, interviews, documentation, and triangulation. Results show that content planning was carried out with relevant themes such as facility promotion, education, and motivation. Content marketing implementation was conducted through regular posts on both feed and story features. Evaluation showed an increase in engagement from 69 users in May 2024 to 459 users in July 2024, although it declined in the following month. The number of Instagram followers also increased from 95 to 113 during the research period. In conclusion, planned and consistent content marketing strategies proved effective in increasing brand awareness and audience interaction. This research recommends content optimization by maximizing Instagram features to support BITC Working Space's business objectives.
Co-Authors Leni Cahyani