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All Journal Jurnal Riset Manajemen dan Ekonomi
Muhammad Alfin Vajriansyah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Digital untuk Meningkatkan Brand Awareness di Era E-Commerce Muhammad Rifaldi; Sri Hartati; Muhammad Alfin Vajriansyah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 1 (2025): JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v3i1.2790

Abstract

This research explores digital marketing strategies aimed at enhancing brand awareness in the e-commerce era. With the significant shift towards online shopping, brand awareness has become a critical component for businesses. The study utilizes qualitative methods to gather insights on user experiences and perceptions regarding digital marketing and brand awareness. Findings indicate that effective digital marketing strategies, including social media engagement, influencer collaborations, and data analysis, significantly influence brand visibility and consumer interaction. The implications suggest that businesses must adapt their marketing strategies to leverage digital platforms for improved consumer connections and brand recognition..
Co-Authors Muhammad Rifaldi Sri Hartati