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All Journal Journal of Business Management and Islamic Banking Genius: Jurnal Ekonomi Dan Manajemen
Rifaatul Indana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analysis of Factors Affecting Students' Interest to Save in Sharia Bank: (Case Study Of Students Of Uin Sunan Kalijaga Department of Sharia Banking Class 2019-2021) Khairunnisa; Rifaatul Indana
Journal of Business Management and Islamic Banking Vol. 2 No. 1 (2023)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jbmib.2023.0201-02

Abstract

ABSTRACT Research Aims: This study aims to determine whether lifestyle, religiosity, Islamic financial literacy, social environment, and brand image affect students' interest in saving in Islamic banks. This research is quantitative in nature to test the hypotheses that have been set previously. The population of this study are students of UIN Sunan Kalijaga majoring in Islamic banking, class of 2019-2021. Methodology: Sampling from this study using purposive sampling technique. The data in this study were obtained by distributing questionnaires. The primary data in this study uses 85 questionnaires that can be processed. The data analysis method used in this study is multiple linear regression analysis with IBM SPSS 25. Research Findings: The results of this study indicate that simultaneously, the variables of religiosity, social environment, and brand image have a positive and significant effect on the intention to save, while the variables of lifestyle and Islamic financial literacy do not have a significant effect on the interest in saving of students in Islamic banks.
The Influence of Relationship Marketing and Mobile Banking Service Quality on Bank Syariah Indonesia Customer Loyalty Through Corporate Social Responsibility (CSR) as an Intervening Variable Musriana, Esti; Rifaatul Indana
Genius: Jurnal Ekonomi Dan Manajemen Vol. 2 No. 01 (2025): Jurnal Ekonomi Dan Manajemen
Publisher : https://journal.metanusantara.com/jenius/index.php/jem

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.010124/s8mgvz78

Abstract

This research aims to analyze the influence of Relationship Marketing and Mobile Banking service quality on Bank Syariah Indonesia customer loyalty through Corporate Social Responsibility. The methodology used in this research uses a quantitative approach with Nonprobability Sampling data collection techniques. The research results show that the Corporate Social Responsibility variable has no effect on Loyalty, Mobile Banking Service Quality has an effect on Corporate Social Responsibility, Mobile Banking Service Quality has an effect on Loyalty, Relationship Marketing has an effect on Corporate Social Responsibility, Relationship Marketing has an effect on Loyalty, Mobile Banking Service Quality has no effect influences loyalty through Corporate Social Responsibility, Relationship Marketing influences loyalty through Corporate Social Responsibility. This research only focuses on IMAPSI Sharia Banking students in the Yogyakarta region, therefore to produce comprehensive research for future researchers to expand the sample coverage to IMAPSI Sharia Banking students in the national region.
Co-Authors Khairunnisa Musriana, Esti