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All Journal Journal of Islamic Economic Scholar Genius: Jurnal Ekonomi Dan Manajemen
Rifaatul Indana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Relationship Marketing and Mobile Banking Service Quality on Bank Syariah Indonesia Customer Loyalty Through Corporate Social Responsibility (CSR) as an Intervening Variable Musriana, Esti; Rifaatul Indana
Genius: Jurnal Ekonomi Dan Manajemen Vol. 2 No. 01 (2025): Jurnal Ekonomi Dan Manajemen
Publisher : https://journal.metanusantara.com/jenius/index.php/jem

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.010124/s8mgvz78

Abstract

This research aims to analyze the influence of Relationship Marketing and Mobile Banking service quality on Bank Syariah Indonesia customer loyalty through Corporate Social Responsibility. The methodology used in this research uses a quantitative approach with Nonprobability Sampling data collection techniques. The research results show that the Corporate Social Responsibility variable has no effect on Loyalty, Mobile Banking Service Quality has an effect on Corporate Social Responsibility, Mobile Banking Service Quality has an effect on Loyalty, Relationship Marketing has an effect on Corporate Social Responsibility, Relationship Marketing has an effect on Loyalty, Mobile Banking Service Quality has no effect influences loyalty through Corporate Social Responsibility, Relationship Marketing influences loyalty through Corporate Social Responsibility. This research only focuses on IMAPSI Sharia Banking students in the Yogyakarta region, therefore to produce comprehensive research for future researchers to expand the sample coverage to IMAPSI Sharia Banking students in the national region.
Pengaruh Fitur, Kemudahaan Penggunaan dan Customer Perceived Value terhadap Loyalitas Nasabah Pengguna BSI Mobile Monika, Oni; Rifaatul Indana
Journal of Islamic Economic Scholar Vol. 6 No. 2 (2025)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2025.6.2.86-101

Abstract

Mobile banking has become one of the most popular banking services in Indonesia, offering convenience and flexibility in conducting financial transactions. However, with the increasing number of mobile banking services, customer loyalty has become a key factor in retaining customers. This study aims to determine the effect of features, ease of use, and customer perceived value on customer loyalty of BSI Mobile users in the Special Region of Yogyakarta with a sample size of 100 respondents. The method used is a quantitative approach with purposive sampling method. The analytical tool used is IBM SPSS Statistics 30 software. The results of this study show that the variables of ease of use and customer perceived value have a significant effect on customer loyalty. While the feature variable does not have a significant effect on customer loyalty of BSI Mobile users in the Special Region of Yogyakarta.
Co-Authors Monika, Oni Musriana, Esti