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All Journal Jurnal Manajemen dan Bisnis Kreatif DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan
Madya Pranata, Rengga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan Pengguna Wifi Indihome Kota Tasikamalaya Wildan Army Abdillah; Madya Pranata, Rengga; Iqbal Nurfauzan, Muhammad
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.7872

Abstract

This study aims to determine the influence of product quality and service quality on customer satisfaction, with a focus on IndiHome services. The method used in this research is a quantitative method, where questionnaires are used as the data collection instrument. The research sample was taken from a portion of IndiHome customers who have used the service. The data analysis results indicate that product quality and service quality have a positive and significant impact on customer satisfaction. This is supported by a determination coefficient of 70.3%, indicating that 70.3% of the variability in customer satisfaction can be explained by product quality and service quality. The implications of this research are that the company must continue to pay attention to and improve the quality of their products and services to maintain and enhance customer satisfaction. This study provides a deeper understanding of the factors that affect customer satisfaction in the telecommunications service industry. Furthermore, these findings can be used as a basis for developing more effective and competitive marketing strategies. By understanding the importance of product quality and service in increasing customer satisfaction, companies can direct their efforts to ensure that the products offered meet high-quality standards and that the services provided meet customer expectations. These steps will not only help retain existing customers but also attract new ones, thereby increasing the company's competitiveness in the telecommunications service market.
RASIO KEUANGAN DAN HARGA SAHAM SYARIAH PADA JAKARTA ISLAMIC INDEX Madya Pranata, Rengga
DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan) Vol. 7 No. 2 (2021): Jurnal DINAMIKA
Publisher : DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan)

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Abstract

Tujuan dari penelitian ini untuk menganalisis pengaruh Current ratio, Return on Asset, dan Debt to equity ratio terhadap harga saham syariah pada perusahaan yang terdaftar di Jakarta Islamic Index 2015-2020, baik secara parsial maupun secara simultan. Jenis penelitian yang digunakan yaitu verifikatif dengan metode Explanatory Survey. Jenis data yang digunakan adalah data kuantitatif dengan metode penarikan sampel yaitu Purposive Sampling. Metode analisis data yang digunakan adalah Analisis Regresi Data Panel, Uji-t, Uji-F, dan Uji Koefisien Determinasi. Hasil penelitian menunjukkan bahwa secara parsial Current ratio dan Debt to Equity ratio tidak berpengaruh signifikan terhadap harga saham syariah. Sedangkan return on Asset berpengaruh positif dan signifikan terhadap harga saham. Kemudian, secara simultan Current ratio, Return on Asset, dan Debt to equity ratio berpengaruh terhadap harga saham. Nilai Adjusted-Square dalam penelitian sebesar 0,123729, hal ini berarti variabel Current ratio, Return on Asset , dan Debt to equity ratio hanya memberikan kontribusi pengaruh sebesar 12,37% terhadap harga saham dan sisanya sebesar 87,63% dipengaruhi oleh variabel lain di luar model penelitian.
Co-Authors Iqbal Nurfauzan, Muhammad Wildan Army Abdillah