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All Journal Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Cakrawala : Management Science Journal
As Shoib, Abdullah
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Economics, Econometrics & Finance

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PENGARUH RASIO LIKUIDITAS TERHADAP PROFITABILITAS PERUSAHAAN FOOD AND BEVERAGE PERIODE 2020-2023: Universitas Negeri Malang Hapsari, Emilly Nur; As Shoib, Abdullah; Siswanto, Ely
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 2 (2024): Desember 2024
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i2.62

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh likuiditas terhadap profitabilitas pada perusahaan food and beverage periode 2020-2023 yang terdaftar di Bursa Efek Indonesia. Teknik pengumpulan data menggunakan data sekunder yang diambil dari laporan keuangan tahunan perusahaan. Populasi diambil dari 24 perusahaan food and beverage dengan menggunakan purposive sampling yang telah diambil 10 perusahaan sesuai kriteria. Data dianalisis menggunakan regresi linier sederhana menggunakan SPSS untuk mengukur dampak likuiditas (Current Ratio) terhadap profitabilitas (Return On Asset). Hasil penelitian menunjukkan bahwa rasio likuiditas tidak berpengaruh terhadap profitabilitas pada perusahaan food and beverage periode 2020-2023.
The Role of Innovation in Business Planning: Creating Competitive Advantage through Creative Strategy As Shoib, Abdullah
CAKRAWALA : Management Science Journal Vol. 2 No. 2 (2025): Cakrawala : Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/678sdk32

Abstract

The success of business is the main goal for companies, especially in the face of increasingly fierce competition in the global market. The dynamics of market changes, technological developments, and changing consumer preferences force companies to continue to innovate and adapt. This research aims to understand the role of innovation in business planning and how creative strategies based on innovation can be used to create competitive advantage. Using a literature study approach, this research highlights how innovation is not only important in developing new products but also in creating more effective and efficient business strategies. Innovation-based creative strategies enable companies to respond to market challenges in a more flexible way, introduce solutions that differentiate the company from its competitors, and create significant added value for customers. The results of this study show that the integration of innovation in business planning and innovation-based creative strategies is a major factor in creating sustainable competitive advantage. The findings provide useful practical and theoretical insights for companies, academics, and policy makers in formulating more adaptive and future-oriented business strategies.
Co-Authors Ely Siswanto Hapsari, Emilly Nur