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All Journal IIJSE Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Kevin Ramadhany Sukmana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementasi dan Optimalisasi Digitalisasi Pembukuan Ekspedisi pada Corporate Finance PT PLN Nusantara Power Services: (Kantor Pusat PLN – NPS Sidoarjo) Kevin Ramadhany Sukmana
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i1.1169

Abstract

The budget division has responsibility for tasks that are usually carried out including financial management, analysis and budget control in the company The aim of this research is to determine the implementation and optimization of digitalization of expedition bookkeeping in the budget division by employees of the State Electricity Company Nusantara Power Services (PT. PLN-NPS) at the Sidoarjo head office, East Java. This research uses field research methods by collecting data through reviewing internship activities and using previous research regarding the budget division. The research results show that the implementation and optimization of digitalization of expedition bookkeeping in the budget division can helps all employee needs and already has an effective system in its use.
Marketing Strategy Analysis in Increasing Sales Volume at Cafe Wong Paiton, Sapikerep Village, Probolinggo Regency Kevin Ramadhany Sukmana; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7643

Abstract

In the highly competitive cafe industry, effective marketing strategies are a key factor in achieving significant sales growth, the lack of understanding of these preferences is the background to the existence of research related to the analysis of marketing strategies in increasing sales at Cafe Wong Paiton Probolinggo, which is relevant and important to be carried out and uses the latest theories. The purpose of this study is to determine and analyze the marketing strategies used by Cafe Wong Paiton in increasing sales volume. This research is expected to be useful for the development of knowledge that has been learned by the researcher during his service in the Business Administration study program at the National Development University "Veteran" East Java. The study was conducted using a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), which allows cafe management to formulate strategies that can increase competitiveness, efficiency, and business sustainability. By using this analysis, Cafe 41 can identify its strengths, such as product quality (coffee, food), customer service, or strategic location, which can be utilized to attract more customers and build a strong reputation in the market. The results of the study show that Cafe Wong Paiton is in Quadrant I with a value of (X; Y) of (1.97; 0.63), which indicates that this cafe is in a strategic position to implement an aggressive strategy. Cafe Wong Paiton in the Internal-External matrix is ​​​​in Quadrant I with a value of (X; Y) of (3.31; 3.25), which indicates that it is currently in a grow and build position. This position illustrates that Cafe Wong Paiton is in a growth stage, both in terms of sales, assets, and profits.
Co-Authors Yanda Bara Kusuma