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All Journal Jurnal Akademik Pengabdian Masyarakat Digital Business Journal (DIGIBIS)
Hotimah, Usnul
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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DIGITAL MARKETING AND PRODUCT QUALITY ON CUSTOMER SATISFACTION Narto, Eko; Hotimah, Usnul
Digital Business Journal Vol 2, No 2 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i2.10586

Abstract

This research aims to analyze the influence of digital marketing (X1) and product quality (X2) on customer satisfaction (Y) in the study of Tuh coffee shop consumers. This research is quantitative research and survey research. The sample taken in this research was 96 respondents. Data was obtained from distributing questionnaires. Primary data processing uses MS.Excel and Statistical Package For Social Science (SPSS) version 26 as evaluation. Meanwhile, the data analysis used in this research includes: descriptive statistical analysis, validity test, classical assumption test, linear regression analysis, correlation analysis, coefficient of determination test and hypothesis test. The results of this research show that the variables Digital Marketing (X1) and Product Quality (X2) simultaneously have a positive and significant effect on Customer Satisfaction (Y) as indicated by the Fcount>Ftable value, which is 8,382 > 2.70 with a significant value of 0.000 <0.05 .
Penerapan Sistem Laporan Keuangan Berbasis Excel dalam Rekonstruksi Laporan Keuangan Pada BUMDes Trijaya Desa Balung Lor Kabupaten Jember Ameilia, Siti Nur; Istiqomah, Galuh; Amalia, Zida Rizqi; Damayanti, Roro Indira; Artanti, Amanda Eka; Hotimah, Usnul; Wijayanti, Rahma Rina
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.4775

Abstract

Pembangunan ekonomi desa merupakan salah satu prioritas dalam mewujudkan keseimbangan pembangunan nasional. Badan Usaha Milik Desa (BUMDes) berperan strategis sebagai penggerak ekonomi lokal, namun banyak di antaranya menghadapi tantangan dalam tata kelola keuangan, termasuk BUMDes Trijaya di Desa Balung Lor, Kabupaten Jember. Penelitian ini bertujuan untuk merekonstruksi laporan keuangan BUMDes melalui penerapan sistem berbasis Microsoft Excel sebagai solusi yang sederhana, terjangkau, dan adaptif terhadap kondisi lokal. Metode yang digunakan meliputi sosialisasi, pelatihan, pendampingan, dan evaluasi terhadap pengelolaan laporan keuangan menggunakan Excel. Hasil menunjukkan bahwa sistem ini mampu meningkatkan efisiensi pencatatan, transparansi, dan akuntabilitas laporan keuangan. Selain itu, pelatihan dan pendampingan yang dilakukan berhasil meningkatkan pemahaman dan keterampilan pengurus BUMDes dalam mengelola laporan keuangan secara sistematis. Kesimpulannya, penerapan sistem berbasis Excel merupakan langkah awal yang efektif dalam membangun tata kelola keuangan desa yang profesional dan dapat direplikasi oleh BUMDes lain dengan kondisi serupa.
Co-Authors Amalia, Zida Rizqi Ameilia, Siti Nur Artanti, Amanda Eka Damayanti, Roro Indira Istiqomah, Galuh Narto, Eko Rahma Rina Wijayanti