Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Social Sciences Insights Journal
Siregar, Zulkifli M. Efendi
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The impact of price, service quality, product, and promotion on purchasedecisions at Do'a Ibu Clothing Store in Rantauprapat Siregar, Asdiah; Siregar, Zulkifli M. Efendi; Hanum, Fauziah
Social Sciences Insights Journal Vol. 2 No. 3 (2024): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14438604

Abstract

The purpose of the study is to determine the influence of price, service quality, products and promotions both partially and simultaneously on purchase decisions. This study selected a sample of 100 respondents using the slovin formula. The design of quantitative descriptive research uses multiple linear regression analysis, classical assumption test and hypothesis testing.  The results show that all variable indicators meet the requirements of the classical assumption test and have good validity. The results of hypothesis testing found that price variables do not affect purchase decisions, while service quality, product and promotion variables affect purchase decisions partially and simultaneously price variables, service quality, products and promotions affect purchase decisions.
Co-Authors Hanum, Fauziah Siregar, Asdiah