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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Sinergi International Journal of Economics
NY, Erlina Satri
Unknown Affiliation
Economics, Econometrics & Finance

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Optimization of Social Media as a Marketing Tool at PT. Indonesian Travel Amanah NY, Erlina Satri; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.206

Abstract

This research aims to find out how to optimize social media as a marketing tool at PT. Amanah Travel Indonesia, a company that focuses on Umrah travel services. The research method used is qualitative research with a research design, namely a case study. The research results show that the use of social media such as Instagram, Facebook, and YouTube is very effective in increasing brand awareness, interaction with potential congregants, and sales. An interesting content strategy, consistent posting, and active interaction with the audience are proven to strengthen relationships with customers. This research confirms the importance of integrating various social media elements to achieve optimal marketing effectiveness.
Co-Authors Slamet Widodo