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All Journal Journal of Research in Social Science and Humanities Sinergi International Journal of Economics
Hanif, Sayed Muhammad
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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SWOT Analysis of Indonesian Coastal Tourism Destination Marketing in the International Office Hanif, Sayed Muhammad; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.207

Abstract

This study examines the marketing strategy of beach tourism destinations in Indonesia through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The background of this study is based on the importance of beach tourism as a major economic sector that contributes significantly to national income, especially in countries with great beach tourism potential such as Indonesia. The research method used is a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by beach tourism destinations in Indonesia. The results of the study show that the main strengths of Indonesian beach tourism destinations include pristine natural beauty, rich underwater ecosystems, supporting facilities, and rich local culture. However, weaknesses such as lack of infrastructure, ineffective promotion, and low service quality are still major challenges. Opportunities include increasing global interest in Indonesian beach tourism, advances in information technology, and sustainable tourism trends. Meanwhile, threats such as intense global competition, natural disasters, and marine pollution require mature risk management. The conclusion of this study emphasizes the need for innovative and sustainable marketing strategies to improve the global competitiveness of Indonesian beach tourism. Practical recommendations include improving infrastructure, more effective promotion, and developing sustainable tourism.
The Role Of Brand Attachment And Brand Trust On Customer Retention With Brand Loyalty As An Intervening Variable On Bank Bjb Kc Medan Customers Intervening On Bank Bjb Kc Medan Customers Hanif, Sayed Muhammad; Mesrab, Mesrab
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.388

Abstract

This study aims to analyze the effect of brand attachment and brand trust on customer retention with brand loyalty as an intervening variable on customers of Bank BJB Medan Branch Office. The method used is a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM-PLS) analysis techniques on 154 respondents. The results of the study indicate that brand attachment and brand trust have a positive and significant effect on brand loyalty and customer retention. In addition, brand loyalty is proven to be able to mediate the effect of brand attachment and brand trust on customer retention. These findings reinforce the importance of building emotional attachment and customer trust in increasing brand loyalty and customer retention in the conventional banking sector. This study provides theoretical and practical contributions in designing sustainable customer relationship-based marketing strategies.
Co-Authors Mesrab, Mesrab Slamet Widodo