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All Journal PROCEEDING IC-ITECHS 2014 Jurnal Pengabdian Masyarakat Asia
Sunarto, Billy Tian
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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Optimizing AI-Driven Reservation Systems for Travel Agencies Using Human-Centered Design Principles to Improve Efficiency and Accuracy Islamiyah, Mufidatul; Sunarto, Billy Tian
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1629

Abstract

Traditional land-based travel agencies offering services like taxis, cars, minibusses, and buses face inefficiencies due to manual reservation processes. These methods often lead to errors and delays, resulting in customer dissatisfaction. This paper presents the development of a web-based reservation system designed using Human-Centered Design (HCD) methodology to reduce errors, accelerate processes, and enhance customer experience. AI is integrated to automate order validation and confirmations, while ensuring staff maintain control over the final steps. Surveys and interviews with stakeholders, including business owners and customers, will be conducted to refine the system based on real-world insights.
Optimizing the Navitaire System at AirAsia Malang Branch: Enhancing Service Completeness and Customer Satisfaction Sunarto, Billy Tian; Islamiyah, Mufidatul
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2264

Abstract

Purpose: This research paper aims to optimize the Navitaire system at AirAsia Malang to address the gap in customer preferences for direct bookings compared to third-party platforms. Understanding this issue is significant for enhancing customer satisfaction and service completeness in the aviation sector. Method: The study employs a qualitative research design, utilizing direct observation, staff interviews, and document analysis to assess the current state of the Navitaire system and identify areas for improvement. Practical Applications: The findings suggest that implementing targeted strategies, such as staff training and IT infrastructure enhancements, can improve service offerings, leading to better resource management and increased customer satisfaction. Conclusion: The study concludes that optimizing the Navitaire system significantly enhances operational efficiency and customer preference for direct bookings at the Malang branch, contributing valuable insights to the field of aviation service management.
Co-Authors Mufidatul Islamiyah, Mufidatul