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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Novi Aulia Safina
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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STRATEGIES FOR IMPLEMENTING E-RECRUITMENT IN START-UP COMPANY Abin Devandra; Devia Pratiwi; Dea Ananda; Muthia Naila Nasution; Novi Aulia Safina
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.433

Abstract

This research is important to help start-up companies optimize the recruitment process through e-recruitment, which can increase efficiency, save costs, and accelerate candidate selection. By leveraging digital technology, companies can face the challenges of limited resources and still attract the best talent. which can increase the competitiveness of the company in a competitive market.The purpose of this study is to analyze the strategy of implementing e-recruitment in startups that are currently the most successful in the business world. Along with the development of information technology, many startups that deviate from traditional recruitment methods use digital platforms to recruit and evaluate candidates efficiently. This study examines various strategies that can be applied by startups to optimize the e-recruitment process, in addition, this research highlights the challenges and obstacles faced by startups when implementing e-recruitment. The use of the method in this study is a qualitative method explained through approaches such as in-depth interviews, participatory observations, thematic analysis, and case studies to analyze the implementation strategy of e-recruitment in start-up companies. The results of this study identify various factors that affect the implementation of e-recruitment in start-up companies, including technology infrastructure, organizational culture, digital skills, challenges faced, and flexible strategies implemented in the recruitment process.
Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery Ratna Sari Dewi; Dea Ananda; Devia Pratiwi; Novi Aulia Safina; Vira Septria
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1801

Abstract

This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.
Co-Authors Abin Devandra Dea Ananda Devia Pratiwi Muthia Naila Nasution Ratna Sari Dewi Vira Septria